The Belize Tourism Industry Association today launched the 2013 edition of the Destination Belize Magazine. As the official visitor magazine for the past 16 years, Destination Belize Magazine is a big deal in tourism circles because it's a major part of how potential visitors find out about Belize.

The publisher told us about what's included in the 2013 edition.

Demian Solano, Publisher
"When this concept came about I said they are perfect and it took several months trying to coordinate but we finally did it. I will show you how this cover is done; basically they had a bit of a two-step dance about 100 times. That's what it took. I want to thank them for their patience in working with me on the cover and I think that it does bring this message across. We presented it to all the key stakeholders and the decision makers and I think that it was agreed that - two things; never before was the cover shoot - it was always trying to compile data like trying to come up with something. Starting last year we said that the cover requires attention, it's the most important piece in the book and decide to shoot. This year I think that everybody agreed that this is what we've been trying to do for a very long time - finally it's something that works well and it has good acceptance, so we are very happy about this."

"One on the opening spreads actually shows the two pictures that were taken to create the cover. If you notice we took the half of Kelly at the reef and we took the half of Paul at the waterfall combine it and with a little Photoshop magic we've made it work very well. Its not a green screen, it's not like we put two different graphics - its two genuine pictures put together that work very well to make the cover. We are really excited about how it turned out."

"I think all of you are dying to get your hands on the magazines which are there on the racks and I'll just go over some of the creative what you can find inside. This is one of the spreads of Prince Harry visits. I think all you of will agree that seeing Prince Harry will have a great impact and it does a lot to sell Belie product. We have a diving map with some great pictures there as well. We try to keep the same format, people get used to format and its not good to change it in every edition. People expect to find things in a certain way. All of the images are fresh and all the lighting is fresh but obviously we kept the format that people will expect."

The magazine is made available widely at tourism destinations and travel agents worldwide.

Channel 7