BTIA Extends Hand of Cooperation to Mexico
BELIZE CITY, Belize (November 7, 2005) – The Belize Tourism Industry Association (BTIA) is in contact with colleagues in Mexico following the recent devastation of Hurricane Wilma to express solidarity and offer further cooperation to help ensure the continued growth of tourism in the region.
The initiative is also a follow-up to President Vicente Fox’s visit to Belize in June of this year, during which time increased cooperation and communication were discussed.
“Events such as Wilma serve to illustrate how interdependent we are in sustaining regional tourism,” BTIA Board Members noted in a recent letter to President Fox and Mexican tourism stakeholders.
“Due to our limited resources, there is little we in Belize can do to offer assistance, but we can use this event to forge closer links with our partners in Mexico,” the letter went on to say. It also offered to keep regional tourism alive by welcoming tourists who planned on visiting Quitana Roo this year to explore Belize as an option.
By working with Mexican tourism stakeholders to divert those tourists who planned to visit hot spots such as Cancun and Playa del Carmen, both Belize and Mexico benefit, BTIA President Lucy Fleming said.
“We have a similar tourism product, and can ensure that guests who were planning a visit to Quitana Roo are not disappointed, or change their destination to a different region.”
“This is important to both Belize and Mexico, as once people discover the many opportunities for adventure, cultural appreciation, inland and costal experiences or just simple relaxation in our shared region, they are likely to come back, and at the very least spread good word of mouth,” Ms Fleming said.
The BTIA plans to enter into more focused communications to develop the best way forward to keep regional tourism alive this season, and to achieve mutual benefits for both countries while maintaining the most satisfying experience for travelers.