from a friend...
These are some of the things I would like the BTB to do with the hotel tax it collects from me:
1. I would like the BTB to take its vast database, surely by now of hundreds of thousands (if not millions) of people who over the years have requested information about Belize and send them e-mail advertising at least once a month. This hardly costs anything and is very effective.
2. The Destination Belize magazine and those paper brochures are soooo passe. Nobody reads a book anymore to decide where next to visit. Although not a BTB project, the Destination Belize magazine should be replaced with nice, professionally done video dvd's of each of the major destinations (paid for by the BTB) and enough copies of these should be made available (as available as the Destination Belize magazine) for placement in all hotels. It is a much cheaper investment. Moreover, it is much easier for a tourist to take back a small dvd than a humongous luggage-space filling literature brochure to their friends at home.
3. Tourist cams should be installed at all tourism destinations and broadcast live (together with the local temperature) over the internet. There is nothing more convincing to make a tropical trip than when you are freezing your tush off somewhere up north, to be able to do a quick internet check and reassure yourself that there really is sunshine somewhere else in the world at that very moment.
4. With the strong Euro, to do a marketing blitz in Europe aiming to get all those travel-savvy Europeans to the exotic Caribbean.
AmbergrisCaye.com 
