Good point - it's not like he was actually elected twice.

The media’s impact on politics is nothing new. For at least the last 3 decades most of the focus at election time is on the candidates’ personal lives. In 1980 when Ed Kennedy ran all you heard about was that infamous car wreck. Same thing with Hart’s infidelity in ’88, Clinton’s personal life, who did or didn’t inhale... You can't really blame the media though. They may be the arbiters of what constitutes news, but the truth is they market what sells. The American public is offered only what they are interested in buying and scandal outsells policy any day of the week.
When the media actually does get around to something substantive, it doesn’t help that TV news is dominated by 5 corporations. There’s a reason monopolies are a bad idea. Media deregulation started during the Reagan years, but Clinton kept it going. There are now 8 companies that pretty much decide what Americans get as news. Clinton bears responsibility for Clear Channel's dominance of radio and the fact that Sinclair Broadcast Group is now the biggest TV chain in the country. Clear Channel owned 40 radio stations before the Telecom bill. They owned better than 1200 soon after. Sinclair had 11 stations before the bill now it’s 62. And for all you hear about “the liberal media,” the media is undeniably slanted toward the right.
NBC, CNBC, MSNBC are owned by GE. Defense contracts. Nothing more need be said.
Fox News is owned by Rupert Murdoch and most certainly reflects his political views.
ABC is owned by Disney. Disney radio is where you go for Limbaugh, Hannity, O'Reilly, Drudge, etc.
CBS News is owned by Viacom, whose CEO endorsed Bush on behalf of Viacom.
That list is not lookin' too liberal to me.
Here’s a really good article that covers the topic in depth:
http://aida.econ.yale.edu/karlan/papers/newspapers.pdf