From what I can recall, there are basically two schools of thought when it comes to making investment and/or trading decisions:
The technical school basically says that the market moves in trends and these trends, essentially historical performance, are the only true indicator of future performance. The true technical analyst looks solely at actual commodity price, assuming that actual price has already taken into account things like profit/loss, company strength, economic and political factors, etc. before the investor even knows those factors exist. The goal is to analyze marketplace changes in the trends over time, and then act accordingly.
In contrast, fundamental analysis ascribes to all market commodities an intrinsic, or true, value which results from the all of the information one would generally find in a prospectus: profit/loss, corporate governing bodies, balance sheets, forecasted returns, etc. These are assessed and intrinsic value is estimated. The goal then is to compare the estimate to current market price and base decisions to buy/sell on the differences.
It's been quite a while since college economics, thus my need for a professional; plus criteria that are based on more than return rates. Is it even worthwhile to ask if anyone is involved at all in what is commonly termed "socially responsible investing?"
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