Duncan Bannatyne: We must take a stand against TripAdvisor hosting untrue reviews
There are very few places where members of the public can post such damaging allegations and, as a recent victim of a rogue review, I am well placed to lead the campaign for more protection against the perils of TripAdvisor.
Let me say at this point that I have no problem with honest reviews and, even if they are less than positive, always welcome the opinions of customers with constructive feedback. My chain of hotels would soon be out of business if we didn't listen to and act on these reviews.
However, there seems to be no mechanism to prevent untrue reviews being posted in a moment of spite or twisted amusement. Negative momentum gathers pace quickly, stigma attaches to the business and, before an unsuspecting hotel owner has realised what is happening, he has haemorrhaged custom and revenue and his business is on the brink of closure...http://www.caterersearch.com/Articles/20...rue-reviews.htm