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#410150 - 06/19/11 02:47 PM New Super Car Dealership Emerges
Marty Offline
We've all heard about the car wars - between the various major car dealerships: Belize Diesel; JMA, Bravo and Royal Motors. Well things just got a lot simpler as Belize Diesel has now turned into a super dealership after gobbling up JMA Motors and Royal Motors.

A notice from the Toyota dealer today announced that JMA and Royal Motors Dealerships are now under the management of Belize Diesel. All business services for those dealerships will now be carried out at Belize Diesel's Office on Slaughterhouse Road and in Belmopan on the Hummingbird Highway.

The JMA Showroom will remain open and that company will still carry its flagship Mitsubishi and Hyundai Lines, while Royal will be shut down. But JMA's operation will be moved over to the Royal Motors showroom at Mile 4 on the Northern Highway starting on Monday.

All servicing for vehicles under the new corporate Umbrella will be done at Belize diesel. The move to consolidate these dealerships is seen as a reaction to a sluggish economy where new car sales have fallen by as much as 50% and also a market that has reached near saturation point.

The price point for Toyota products remains the highest in the market and by adding Mitsubishi and Hyundai - Belize Diesel is expected to compete more effectively.

Channel 7


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#410390 - 06/22/11 11:50 PM Re: New Super Car Dealership Emerges [Re: Marty]
bobcat bill Offline
WoW!!! Mega Automotive Groups-What is Belize coming to. I drive a Toyota and the dealer I go to got his start some 30 plus years ago selling used cars and now he has 25 dealerships in two states. Bob Rohrman is a good friend of mine is his slogan. He even does his own tv spots.

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#410431 - 06/23/11 03:05 PM Re: New Super Car Dealership Emerges [Re: Marty]
Cybercayecaulker.com Offline
FYI and a little bit off topic, but an AutoZone Parts store just opened in Chetumal, if I remember correctly it is on Insurgentes which is the road that the mall is on. The logo looks the same as the U.S. based store so I'm assuming....
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#410433 - 06/23/11 03:07 PM Re: New Super Car Dealership Emerges [Re: Marty]
Marty Offline

Royal Motors Says It Keeps Its Crown, Despite Dealers' Amalgamation

Last week, Belize Diesel and Equipment Company, Belize's Toyota dealer sent out an email to customers declaring that the JMA and Royal Motors Dealerships were under the management of Belize Diesel. As we reported, as part of the buyout, the JMA showroom was moved to the Royal Motors showroom. This was confirmed in a conversation with the Managing Director of Belize Diesel Pi Marin.

But a Royal Motors representative called our newsroom this week to refute that statement. They say that Royal is still in operation under the independent ownership of Fen Lan Company. They say that Belize diesel is only renting the showroom for JMA and Royal Motors is still there in the adjacent property at mile at mile four and half on the northern highway.

Channel 7


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