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#412238 - 07/21/11 02:02 PM BTB Rebounds With Sweet Sounds
Marty Offline



Tourism has been rebounding from a year that saw a downturn in arrivals. And that's why the BTB and NICH are teaming up to greet those visitors by taking advantage of Belize's unmatched cultural cachet. Today they launched BELIZEAN BEATS... their latest initiative to 'woo' the growing number of tourists to our shores at Belize's International Airport. We found out what it's about

Yanick Dalhouse - Marketing Director, BTB
"It's been said by many scholars that music is the universal language of mankind. So what better way is there is for us to communicate our heart-felt welcome to the thousands travellers who traffic through our most significant port of entry, entering this country to not only physical beauties as Mother Nature's best kept secret, but to also experience and interact with the very soul of Belize, our people, our culture, than this music program. As the BTB, our goal to high sentiments is to searve as a welcoming first impression by able to provide visitors to up-to-date information about our country, which primarily speaks to the elements of their experience here. We also seek to provide them with information on those areas transcend the borders of the physical. Ladies and Gentlemen, I guess I must apologize to you, because we did tell you that you were invited to the launching of airport music program, and that it's fairly true in it's own right. Bu what we didn't tell you, is that you were invited to the birthing of a revolutionary initiative, that will effectively transcilliarate anything known as Mother Nature's best kept secret into a dialect that everyone understands. Together, with the National Institute of Culture and History, we know that initiative will positively redefine what it means to vacation here in Belize."

Shari Williams, Communications Director, NICH
We envision that in the next two years, we will have music program like this one, in every point of entry in Belize. We hope that all Belizeans and foreigners visiting the airport, should enjoy the music that will come to them. As it is said, if music is food of love, then play on."

And on that note, the first band to welcome visitors to the Jewel in this new BTB/NICH initiative, was the popular Garifuna band, Laru Beya Boys from down south, who welcomed passengers from both the American and Delta airlines arrivals this morning. So far the band has been hired to perform on Wednesdays and Fridays at the International airport.

Channel 7


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#412245 - 07/21/11 02:12 PM Re: BTB Rebounds With Sweet Sounds [Re: Marty]
Marty Offline

BELIZE TOURISM BOARD INTRODUCES NEW MUSICAL PROGRAM

Belizean Beats will now be one of the first things visitors will be hearing upon arriving in Belize through the Phillip Goldson International Airport and other border points across the country. This is the result of a new music initiative titled “Belizean Beats” by the Belize Tourism Board and the National Institute of Culture and History. The first local music group to be featured is the Laru Beya Boys. The new program was launched at the Phillip Goldson International Airport this morning. Speaking on the new initiative were Yanik Dalhouse, Director of Marketing and PR at the BTB and Shari Williams from NICH.

Yanick Dalhouse – Director of Marketing and PR “Today we can cut the proverbial ribbon on an exciting new initiative that does so much more than just entertain, it serves as an immediate gateway to the heart of Belizean culture. What better way is there for us to communicate our heartfelt welcome to the thousand travelers who traffic through our most significant port of entry, entering this country to not only see its physical beauty as mother nature’s best kept secret but to also experience and interact with the very soul of Belize, our people, our culture than this music program.’

Shari Williams – Representative, NICH “We envision that in the next two years we will have a music program like this one in every point of entry in Belize. We hope that all Belizeans and foreigners visiting this airport should enjoy the music that will come to them.”

The Laru Beya Boys will be performing live at the airport on Wednesdays and Fridays and will also be making appearances at other border points across the country. The program will also be featuring many other local artists. Director of Tourism, Seleni Matus says this is not the last initiative of its kind by the BTB.

Seleni Matus – Director of Tourism “These initiatives like the one that we are launching today are the first of a series of initiatives that we are bringing to all entry points to demonstrate the essence of Belize and by really putting forward the rich musical heritage that we have. Over the next few months we will not only be inaugurating this initiative which really is bringing to the fore our musical heritage and as soon as the tourist arrives in Belize give them a sense of what we have to offer as a vibrant tourism destination filled with culture and history but also working with partners like Immigration and Customs to ensure that as our visitors make their way, as they enter the terminal here and entry points in our Northern, Western and Southern borders that they get the best possible experience ever. So we will be coming in with training programs for key groups like Immigration and Customs that are pretty innovative, it’s not the same old training program. There is so much more coming and this is just the start.”

LOVEFM


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