Press Release, BTB, Belize City, Belize, November 28, 2011 – On November 16 and 17, the Belize Tourism Board, along with Avianca, TACA, the Belize Hotel Association, and the Belize Tourism Industry Association conducted a 2-day presentation for travel agents in El Salvador and Panama highlighting Belize’s reef, rain forest, archaeology, and culture.
For many of the reservation agents, it was their first time experiencing such an in-depth introduction to Belize and the country’s many offerings. The overarching goal with each presentation was to increase the agents’ awareness and knowledge of Belize so that they could effectively sell and promote the country as a vacation destination to their clients.
At the end of each presentation, each agent was given promotional brochures, including the Destination Belize magazine, maps, and other useful contact information that will aid them in answering questions posed by their clients. Both presentations had an approximate attendance of 100 agents.
“We will continue to aggressively market Belize through presentations that demonstrate greater opportunity for exposure within our core target markets for travel specialists”, says Michelle Bowers, BTB Travel Trade Manager. “Belize’s diversity is a big positive that allows its business partners flexibility. We will continue to build relations with those international operators who are interested in bringing more business to Belize.”
Thanks to TACA and a few industry partners in Belize, the BTB Travel Trade team was able to conduct a drawing at the end of the El Salvador presentation. A total of two vacation packages were given away and one included round-trip flight transfers for two with Avianca TACA.