Licensing is the easiest thing to navigate. Making a profit will be the challenge. I love jet skis and would only suggest doing a little research in similar destinations. Cancun immediately comes to mind as I appreciate how they use the lagoon. It's calm and offer much less sea grass. Something to consider. They do have a few crocodiles in the lagoon as they do in the sea, and the sea has sharks. So? I swim in the lagoon, people fish in it, kayak in it, etc. Same thing in Cancun, just don't feed them. When I rent a jet ski, I head right back for the lagoon or the bay, awesome riding, less boats, water like glass, fun!