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#435109 - 04/07/12 02:23 PM Survey: Hotels Guests Want Wi-Fi More Than Coffee
Marty Offline

What is your favorite hotel amenity?

Survey says: Free Wi-Fi.

OK, no surprise there, but according to a new Hotels.com survey, hotel guests would overwhelmingly take Wi-Fi over high-end coffee makers, an iPod dock, video game systems and workout equipment/DVDs. Over high-end coffee makers? That surprised me, but clearly I'm addicted to caffeine.

Many of the 415 guests polled reported that the availability of Wi-Fi factored into their decision on which hotel to book. More than one-third—38%--said free Wi-Fi was a must when staying at a hotel, 35% said it is the single amenity they want to see more of in hotels, and 31% said they want it to become a standard amenity at hotels this year.

"Given the explosion of mobile use in the past few years, it is no surprise that travelers are requiring free and fast Wi-Fi," said Taylor L. Cole, director of public relations and social media for Hotels.com. "Many guests never travel without their tablets, smartphones and laptops. It's as intuitive as packing a toothbrush. Guests use these items in their rooms to plan activities for the next day."

Cole also said he's noticed an uptick in mobile booking the day of a stay. "It is only natural that they'd want to stay connected while in their hotel rooms," he said.

The survey revealed some more interesting tidbits:

  • 23% of guests said their favorite modern in-room amenity was the use of iPads. • 45% reported that their favorite new amenities are happy hours, wine tastings or any other activities involving free food and drinks.
  • 31% of travelers want complimentary bottled water in their hotel rooms (34% of female travelers and 24% of male travelers).
  • Some guests admitted to stealing linens/towels (14%) or magazine/books (12%) from hotel rooms. But the majority— more than 66% — have never stolen an item from their hotel room.
  • Travelers felt extra luxuries like turndown service and bath menus were "not worth the hype." (44% of female respondents and 30% of male respondents)
  • The bathroom phone is the least-used hotel amenity, with 37% of total respondents saying they never touch it.
  • When asked about amenities at luxury hotels, women prefer designer toiletries (23%) and men prefer the fitness center and spa (27%).
  • When asked if they could stay celebrity-style, the top option for both men (35%) and women (38%) was to have their kitchen pre-stocked with their favorite food and beverages. A close second was the ability to have a private pool and hot tub in the room (37% of women and 34% of men.) These options beat out an arcade, fresh flowers everywhere, private staff or a movie screening room.

For a detailed look at the survey, CLICK HERE.


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#435128 - 04/07/12 04:09 PM Re: Survey: Hotels Guests Want Wi-Fi More Than Coffee [Re: Marty]
elbert Offline
"Given the explosion of mobile use in the past few years, it is no surprise that travelers are requiring free and fast Wi-Fi," said Taylor L. Cole, director of public relations and social media for Hotels.com. "Many guests never travel without their tablets, smartphones and laptops. It's as intuitive as packing a toothbrush. Guests use these items in their rooms to plan activities for the next day."
This is changing the game!...maybe I should keep that to myself and eat all of your lunches :-)
Wi-Fi empowered tourist make up their own minds and the auto commissions hounds are in the cold with the group that thinks emails can be answered later.
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#435152 - 04/08/12 12:40 AM Re: Survey: Hotels Guests Want Wi-Fi More Than Coffee [Re: elbert]
seashell Offline
Wow, elbert, you've said a mouthful. Though, I have to admit, I do prefer to get the auto-acknowledgement, if they aren't going to be able to respond to my email within 24 hours. Frankly, after 48 hours of waiting, it doesn't matter to me whether I've received the auto-respond or not. I become concerned that a real person still hasn't A) received/read my email or B) having received it, aren't organized enough to answer and then if B), then comes C) if they aren't organized enough to answer, what comfort do I have that the hotel is organized enough to take proper care of my reservation.
_________________________
A fish and a bird can fall in love, but where will they build their nest?


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#435198 - 04/08/12 02:58 PM Re: Survey: Hotels Guests Want Wi-Fi More Than Coffee [Re: Marty]
tacogirl Offline
There are a few places that charge for wifi here on the island - crazy and bad for business.
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tacogirl Facebook, Belize Life Linked In - Belize info & images https://www.facebook.com/tacogirl


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