Belize Tourism Board announces new appointments
The Belize Tourism Board (BTB) has announced that, after a national search to find the best candidates for the position of director of tourism and director of marketing and industry relations, it has selected two well-respected and highly qualified Belizean candidates.
Selected as acting director of tourism is Laura Esquivel Frampton, and as the new director of marketing, Alyssa Carnegie.
As the new acting director of tourism, Frampton is no stranger to the tourism Industry. She has and continues to work in the Belize tourism and services industry; a professional career that has earned her over twelve years of experience, four of which were spent at the Belize Tourism Board as the director of quality assurance.
During her years at the BTB, Frampton instituted many initiatives to assist in facilitating the development of programs for industry quality of service and standards. She led the launch of an intensive customer service course that targeted government and private agencies across Belize. She also spearheaded the upgrading of standards for tour guides.
She initiated the Pro Chef Program that single-handedly trained Belizean chefs and upgraded the preparation standards for cuisine and beverage services. In addition, she successfully lobbied for the Horse and Buggy Regulations, which was passed in 2009; as well as the Fort George Tourism Zone Statutory Instrument, which was signed in 2010.
Frampton holds a Bachelor’s Degree in Marketing from the University of North Florida and is now pursuing a Master’s Degree in Business Administration
“The Ministry of Tourism and Culture looks forward to working with the new acting director and director of marketing in accelerating the pace for tourism moving forward. Working as a team, the Ministry of Tourism, BTB, and the private sector are making a difference,” commented Tracy Panton, CEO in the Ministry of Tourism and Culture.
As BTB’s new director of marketing and industry relations, Alyssa Carnegie holds a Master’s Degree of Arts in International Political Economy from the University of Warwick in England. Carnegie is currently the director of the Government Press Office.
She brings to the table significant experience in managing local and global relationships, particularly when interacting with the media. In her new role as marketing director, she will be tasked with implementing marketing strategies which will focus on online and trade relations. Her educational background has made her well suited for the task.
She has served on the board of Haven House in Belize and the Young Women’s Christian Association (YWCA).
“We are delighted to welcome Mrs Alyssa Carnegie as a member of the Belize Tourism Board, and are excited to see Laura grow into her new post. We are confident that their wealth of knowledge in tourism, media and public relations will be an asset to our country’s local, regional and international tourism efforts,” stated Minister Heredia.
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