Belize Bank today announced that as part of its twenty fifth Anniversary the institution will be undergoing a major rebranding of its commercial banking operation. According to a statement from the Bank, the rebranding effort includes a new logo, a new tagline, and supporting marketing campaign. Misty Michael is the Marketing Manager for the Belize Bank Limited.

The Belize Bank Limited is Belize’s oldest and largest, continuously operated banking institution, dating back to 1902 as the Bank of British Honduras. An official statement from the Bank says that in line with the institution’s strategic objectives, the Banks goal is to be the pre-eminent financial services provider in Central America and the Caribbean. Michael says that to achieve this goal, specific emphasis will be placed on its most valuable resource: the customers.

The Belize Bank currently had twelve branches spread out across the country.

Belize Bank Celebrates 25th Anniversary with Brand New Logo

On May 14th, 2012 marked the 25th anniversary of the Belize Bank and what a better way to celebrate than with a brand new logo. I went out this morning to the Belmopan market square and I saw this nice new modern logo that the Belize bank is now using.

The logo combines both the colors blue and green with a motto stating "Our Country, Your Bank". Great job on the logo I must say even though the older one was more original that this one. The Belize Bank Limited, Belize’s premier banking institution, today celebrates its 25th Anniversary and announces a significant rebranding effort for the commercial banking operation. Elements of the rebranding effort include a new logo, a new tagline, and supporting marketing campaign.

The Belize Bank Limited is Belize’s oldest and largest, continuously operated banking institution. The Bank of British Honduras was first incorporated in December 1902, and opened its doors for business in 1903. The operations were purchased by the Royal Bank of Canada (RBC) in 1912, and the second era of operations lasted until 1987. In April of 1987, the RBC operations were purchased by – the Belize Bank Limited - a group of local Belizean investors, beginning the third era of Belize’s longest uninterrupted banking operation with more than 100 years of service to the country. Beginning today, the Belize Bank Limited introduces a new look, complete with a redesigned logo and tagline: The Belize Bank Limited – Our Country. Your Bank. Shades of blue and green replace the Belize Bank’s former two-toned brand colour, and the Bank’s new look will be reflected in all marketing and branding material and signage in all of its 12 branches.