National Car Rental and Alamo Rent A Car are expanding to Belize, continuing a push by the world's largest rental car company in Latin America and the Caribbean.
Clayton-based Enterprise Holdings operates the two brands in addition to Enterprise Rent-A-Car. Enterprise's international franchisee, Neal & Massy Automotive Ltd., signed the franchise agreement with Belize Estate Co. Ltd. Terms of the agreement were not disclosed.
National and Alamo will have a presence at the Philip S.W. Goldson International Airport in late 2013 or early 2014, Enterprise said.
Belize's robust tourist industry prompted the expansion. "Expanding the National and Alamo brands into Belize means customers can expect the highest level of customer service in this popular Central American destination," Neal & Massey's Group Executive Vice President David O'Brien said in a statement.
National Car Rental, Alamo Rent A Car Brands Enter Belize
Belize Estate Company Ltd. Named Franchisee for Popular Central American Destination
Enterprise Holdings today announced that it is franchising the use of its National Car Rental and Alamo Rent A Car brands to Belize Estate Company Ltd. of Belize. The appointment continues the expansion of the National and Alamo footprints in Latin America and the Caribbean. Neal & Massy Automotive Ltd., an international franchisee of Enterprise Holdings, completed the agreement with Belize Estate Company Ltd. "Belize Estate brings valuable transportation experience and a record of job creation and growth in Belize," said Peter A. Smith, vice president of global franchising for Enterprise Holdings. "We are pleased to add them as our franchisee in this attractive market."
Belize has become one of the most popular destinations in the Caribbean and Central America for adventure tourists and eco-tourists because of natural attractions such as the Belize Barrier Reef as well as the largest cave system in Central America. According to the Belize Statistical Office, visitors totaled nearly 1 million in 2012. During an average week, some 30 commercial flights arrive at the Philip S.W. Goldson International Airport from major airports in the United States and Central America.