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#489252 - 04/09/14 11:33 AM "Think before you drink. Don't drink and drive"
Marty Offline
We would like to invite everyone to the Launch of the "Think before you drink. Don't drink and drive" Campaign. We will have demonstrations and the presentation of advertisements, radio jingles and more that make up the campaign. See you all there!

April 10 • 10:00 A.M. • Central Park

#489587 - 04/17/14 10:55 AM Re: "Think before you drink. Don't drink and drive" [Re: Marty]
Marty Offline

On April 10, 2014, The San Pedro Town Council, the Belize NAtional Road Safety Demonstration Project in the Ministry of Finance and Economic Development Project under the Social Investment Fund hosted its national campaign launch of their latest don't drink driving campaign under the theme: "Think Before You Drink. Don't Drink And Drive."

All municipalities were scheduled to launch the same campaign on the same date and same time. The event officially opened with the national anthem which was performed by high school students, Martha Alicia Vasquez and Elina Palma, and then followed the invocation by Mr. Clive Welsh from the Lighthouse Christian Radio. Mayor Daniel Guerrero offered the welcome address which he emphasized that we all try to drive safely at all times and especially during the Easter weekend. Councilor Kenrick Brackett (councilor responsible for Transport), was not only master of ceremonies but also spoke on the importance of this campaign and how we can benefit from it. Mr. Marion Mejia provided the public with vital statistics on drunk driving as well as important facts on alcohol. Following Mr. Mejia, Mr. Tirso Galvez, Operations Officer of the Department of Transport, presented Mayor Daniel Guerrero and Mr. Chris Nuñez with the stickers, posters etc. Mr. Tirso also presented Mayor Guerrero and Mr. Nuñez with a Digital Breathalyzer Machine and made a demonstration to show the different ways to use the machine. At the event, Mr. Rafael Torres and Mr. Moose shared with the public their experience with drinking and driving and how it has affected them.

This project is the first phase of what is expected to be a long-term initiative by the Government of Belize to improve road safety in the country. Implementation commenced in March 2014 and its overall objective is to reduce deaths and serious injuries with road traffic accidents along a Demonstration Corridor.

The Campaign consisted of various printed material such as posters, bumber car stickers, streamers, drink coasters and t-shirts. A jingle was also produced which will be distributed to all radio stations.

Jingle produced for the launch of the campaign "Think Before You Drink. Don't Drink And Drive."


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