The Belize Tourism Board's Director of Marketing Alyssa Carnegie has resigned. As far as we could determine, there's no controversy surrounding her departure, she's just moving on after two years - likely to her own tourism venture.
Marketing is the core function of the BTB and Carnegie oversaw a major rebranding, where Belize's marketing mantra went from the very direct "Mother Nature's Best Kept Secret," to the abstract, "Discover How To Be. "
By all outward indications, it's paid off in spades as the Tourism Board today announced that this year, Belize has reached the one million visitor mark - through overnight and cruise arrivals - two months earlier than forecasted.?
That is on the strength of a 6.7% increase in arrivals in October - which is impressive considering that a decrease of 10.82% in overnight arrivals was forecast.
A release notes that In the past nine years, Belize hit the one million mark only twice, in 2005 and 2010. With this new high, the release notes that Belize is well on its way to having the most visitors ever in its history in 2014.