In the old days, a Belize ad in a glossy magazine or a 30 second spot on some obscure channel would be considered the gold standard in advertising. But, the truth is unless that ad appeared in a top magazine like Vogue, or a highly rated television programme like Monday Night Football - the way ads for Mexico and Jamaica do - it probably wasn't reaching an optimal audience. But, digital marketing has kind of leveled the playing field, providing high-end opportunities for low budged marketing efforts. And that's what Belize's first Digital Summit is about: optimizing marketing opportunities on the internet. The event is organized by the Belize Tourism Board who has brought in some top names to talk about subjects like Social Media marketing, and Search engine optimization.
For Belize, whose digital imprint is still small and growing, it's an important step and BTB's Digital Marketing Manager Maynor Larrieu told us more:..
There were 9 presenters at the summit including notable names such as National Geographic Travel Writer, Joshua Berman.