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#510604 - 01/13/16 04:51 AM Bowen Brewery Invests 40 Million
Marty Offline
Back in September and December, Bowen & Bowen customers surely noticed that there was a shortage plastic bottle soft drinks and Belikin Beers. Those 2 months, especially December, that kind of thing is more than an inconvenience because the consumption of those products increases drastically.

Well, today, Bowen and Bowen launched it's new Bottling Plant, a 40 million dollar investment to ensure that shortages like what happened last year will be a thing of the past. It was an event where major Government Representatives were present for it's unveiling. Today, we spoke with the President and CEO of Bowen and Bowen about the new plant:

Michael Bowen - President/CEO, Bowen & Bowen LTD
"This represents 4 yrs. ago we made a plan, an integrated investment plan as I made reference to in my speech and this is coming to the end of our investment plan by the middle of this year. This represents a major monetary investment as well as time and capital as well as thinking and process for all of our consumers for making sure we always satisfy demand."

Daniel Ortiz
"Sir, so what does this facility do for you all and what is the value of it? What does it cost you all to be at this point where it's now mass producing?"

Michael Bowen - President/CEO, Bowen & Bowen LTD
"To me this represents more than just a capacity to bottle more beverages. It also adds the stability to order more portfolios to our products. the investment overall in this facility is we had a budget of 40 million dollars for this facility but its only part of our greater investment products or overall production for not only Coca Cola but for Crystal Water, Belikin Beer and for all of our products from Bowen & Bowen."

Daniel Ortiz
"What is the capacity that it is known able to produce daily for you all, in terms of products?"

Michael Bowen - President/CEO, Bowen & Bowen LTD
"This line can do 22 thousand bottles per hour. At this moment in time we can produce all of our capacity within one shift in one week but it allows us ample capacity to continue to grow and add more portfolios to our product line."

Daniel Ortiz
"Sir, we've have also notice that for our Christmas celebrations you all launched that promotion where you sold 20% more in a bottle of soft drink keeping it at the same price. Why such a generous....?"

Michael Bowen - President/CEO, Bowen & Bowen LTD
"Bowen & Bowen has had an investment strategy of adding value to our Belizean consumers, way back from 2010 when we did the 12 ounce coke when we reduced the price to a $1.25 to $1.00. We reduce the half liter coke from $1.50 to $1.25, so this is just part of a bigger investment strategy and this is not just a promotion but it's a long term investment portfolio. So this is 600 ml that's replacing the 500 ml before 20% more for the same price."

We hope to take you back inside that new Bottling Plant to show you how this new investment will assist the company to serve you better.

Channel 7

#510685 - 01/15/16 05:24 AM Re: Bowen Brewery Invests 40 Million [Re: Marty]
Marty Offline

Bowen and Bowen inaugurates state of the art bottling line facility

A new multi-million, state of the art soft drink bottling facility was inaugurated on Tuesday, 13th January by Bowen & Bowen Ltd as part of the company’s efforts to increase its competitive edge to secure its fair share of the local market, which in recent years has been flooded by an expanding number of imported brands.

The beverage market in Belize is becoming more competitive with products now being imported from Mexico, Central America and the Caribbean.

To maintain its market share, Bowen and Bowen Ltd decided to upgrade its soft drink manufacturing and beer fermentation and bottling capacity at its facilities in Ladyville. This investment is mainly in the form of new bottling equipment in line with the requirements that the international holders (Coca Cola, Fanta and Guinness) are demanding.

The project will cost approximately Bz 79 million and will be implemented in three main phases over a period five years  with the soft drink bottling facility being on the top list.

According to Michael Bowen, President and CEO of Bowen and Bowen, the new facility is valued at  approximately Bz $40 million and can process 22,000 bottles per hour.

Bowen and Bowen is  the producer of Lighthouse Lager, Belikin Beer and Stout, Belikin Premium, Guinness Stout, Coca Cola, Sprite, Fanta, Crystal Water and Crystal Fruit Beverage.

At the inauguration ceremony, Prime Minister Dean Barrow said the investment was emblematic of the company’s commitment to producing the finest products for the local market and the creation of jobs for Belizeans. He offered his congratulations to the management of Bowen and Bowen Ltd and reiterated his Government’s unwavering support for the project.


Hon. Dean Barrow

Under the Government of Belize’s Fiscal Incentive Programme, the Bowen and Bowen expansion project was granted a development concession, which is being administered by the  Aftercare Unit of the Belize Investment Development Service (BELTRAIDE), to assist the company to increase the feasibility for the  full implementation of its expansion plan.

BELTRAIDE’s mission is to enhance Belize’s prosperity by fostering investment confidence, entrepreneurship, business growth and innovation. In addition to its main functions, BELTRAIDE also operates the Small Business Development Centre (SBDCBelize) and the Belize Training Employment Centre (BTEC), which are based in Belize City.

Since its establishment in 2011 over 8,000 local and international businesses have benefited from BELTRAIDE services.

The inaugural ceremony was attended by over 2,000 company employees, government officials, members of the House of Representatives  and Ministers of Government,  including Hon Tracy Taegar, Minister of State in the Ministry of Economic Development, Petroleum, Investment, Trade and Commerce. Minister Taegar is also the Minister responsible for Beltraide.

Members of cabinet

(L-R) Hon. Tracy Taegar- Panton, Hon. Beverly Castillo, Hon. Godwin Hulse, Hon. Anthony Martinez, Hon. Michael Finnegan 

#510871 - 01/20/16 05:40 AM Re: Bowen Brewery Invests 40 Million [Re: Marty]
Marty Offline

Inauguration of the New Coca Cola Bottling Line

Bowen and Bowen had the inauguration of their new Coca Cola bottling line. They got some great pictures from the event. That's a massive building.
Click photos for more pictures!

#510879 - 01/20/16 07:42 AM Re: Bowen Brewery Invests 40 Million [Re: Marty]
SimonB Offline
Still a beer shortage. Most places had run out or were running out by Sunday afternoon due to rationing.


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