Portofino Resort- Now with a new BEACH BAR!!
Topic Options
#517128 - 08/27/16 11:32 AM New ad campaign by BTB, great videos
Marty Offline

The Belize Tourism Board has a new ad campaign that focuses on our culture and people, which make us so unique!

'No Beachside Honeymooners' Rule Boosted Belize's GDP


The Belize Tourism Board's ads feature locals like this cacao farmer, Eladio Pop.

Promoting the culture and more direct flights

Tourism campaigns for Caribbean destinations often have a similar aesthetic—sandy beaches, honeymooning couples, frosty drinks by the pool. But the Belize Tourism Board and its agency, Olson, had enough of that. For its latest ad campaigns, the BTB focused on local experiences unique to Belize and making flying to the country easier.

Three years ago, Olson started working with the BTB, launching "Discover How to Be," a campaign that showcased the country's culture and experiences you can have there. Olson and the BTB also worked with Southwest Airlines and WestJet Airlines to open up more routes and direct flights to Belize from the U.S. and Canada. The strategy worked—the campaign was responsible for increasing travel to Belize and boosting the country's GDP by 2.24 percent, according to the Central Bank of Belize.

"We set rules from the beginning—no honeymooners, no frozen drinks, nobody getting a massage by the pool," said Kevin McKeon, chief creative officer at Olson. "We want to go for someone who's a little more ambitious about what they're looking for in a vacation. The takeaway is you're going to meet some fascinating people and come back with a story you didn't expect to have."

Its latest campaign, "A Curious Place," which launched this week, continues that theme. Videos feature a cacao farmer, a meat pie seller and "Coconut Leo," a Belizean who climbs trees upside down and cuts down coconuts.

The ads help Belize, which is often overshadowed by other Caribbean destinations, stand out, McKeon added. "Ads for beach destinations all tend to look the same," he said. "You rarely see a native. With the rise of Airbnb, people are looking for more interesting experiences when they travel. We thought, let the big guys fight it out for that honeymooner. We'll take the other person who's looking for something truly unique."

The authenticity of the campaign has helped Belize attract more visitors, said Karen Bevans, director of tourism at the Belize Tourism Board. "It tells a story, and it shows the true Belize, and that it's different than any other destination," she said. "The locals are so passionate about their country, and that adds to the campaign because you can see their passion."


Belize: A Curious Place | Birds

Bird watching is a favorite activity on the Central Coast of Belize, because you never know what you might see.


Belize: A Curious Place | Meat Pies

Meet the Meat Pie Man of Belize City. They say his call is just as satisfying as his delicious treats.


Belize: A Curious Place | Eladio

Part farmer, part philosopher, part superman: Meet Eladio Pop, the most energetic cacao-grower in Toledo, Belize.


Belize: A Curious Place | Lamanai

They say the journey is as important as the destination. That’s definitely true for the ancient Maya city at Lamanai.


Belize: A Curious Place | Drumming

Brukdown, Garifuna, Marimba, Punta: you haven’t heard music until you’ve heard Belizean music, my friend. Check out these Punta Gorda drummers bringing the fire.


Belize: A Curious Place | Feet On A Beach

All vacations shouldn’t look the same


Belize: A Curious Place | Tacos

In Belize street food is an art form, and this Orange Walk taco stand doles out one delicious masterpiece after another.

AdWeek


Top
#517141 - 08/27/16 04:19 PM Re: 'No Beachside Honeymooners' Rule Boosted Belize's GDP [Re: Marty]
Conch Creative Offline
These ads are great and refreshing. Love them.
_________________________
Belize Wedding Photography
http://conchcreative.wordpress.com/
http://conchcreative.com

Top
#517149 - 08/28/16 12:09 PM Re: 'No Beachside Honeymooners' Rule Boosted Belize's GDP [Re: Conch Creative]
JaHo Offline
I agree! Makes me want to travel more in my own country!

Top
#517152 - 08/28/16 01:18 PM Re: 'No Beachside Honeymooners' Rule Boosted Belize's GDP [Re: Marty]
Judyann H. Offline
These are great advertising spots......Much more accurate than 'Luxury Accommodations and World Class Traveling'.....'Belize: A Curious Place'.....absolutely love it!
_________________________
My friends call me Judyann

www.blackorchidrestaurant.com

Top

Links
Click for excellent scuba lessons with Elbert Greer!


Things to do

News
Daily News
Daily Weather

Classified Ads
BelizeNews.com
San Pedro Sun
Ambergris Today
SP Town Council
Channel 7
Channel 5
Amandala
Love FM
The Reporter
Caye Caulker
Chronicles

PLUS TV
TV Newscasts
Radio Stations

Click for our
Search thousands of Belizean-only websites

Event Guides
Event Calendar
Specials & Events
Things to Do
SanPedroScoop
iTravel Belize
Paradise Theater

Blogs
San Pedro Scoop!
Tia Chocolate
Tacogirl
My Beautiful Belize
I-Travel Belize
Belize Adventure
Belize Hub
Romantic Travel
Bound for Belize
Conch Creative
As The Coconuts Drop
More Blogs...
Search thousands of Belizean-only websites
Chaa Creek is an award-winning luxury Belize Resort, rated as one of the worlds best Eco Lodges. We are a pioneer in adventure travel to Belize since 1981!
White Sands Dive Shop - 5 Star PADI Dive Facility - Daily diving, SCUBA instruction and Snorkeling
Caribbean Inspired All Natural Condiments & Spice Blends, Over 100 are Gluten Free!
We manage a variety of homes, apartments, condos and commercial properties here on Ambergris Caye. Our minimum lease on ALL properties is six months.
Conch Shell Inn: All rooms are right on the beach in the heart of San Pedro, so within walking distance to anything and everything!!
Lil’ Alphonse has snorkel equipment to fit anyone as well as Marine Park Tickets and flotation devices to assist those not as experienced.
Coastal Xpress offers a daily scheduled ferry run to most resorts, restaurants and private piers on the island of Anbergris Caye. We also offer  private and charter water taxi service.
Mini Chat

Cayo Espanto
Click for Cayo Espanto, and have your own private island
More Links
Click for exciting and adventurous tours of Belize with Katie Valk!
December
S M T W T F S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
Who's Online
0 registered (), 22 Guests and 6 Spiders online.
Key: Admin, Global Mod, Mod
Forum Stats
18,672 Registered Members
44 Forums
64,016 Topics
462,196 Posts

Most users ever online: 1,262 @ 06/10/07 07:16 PM




AmbergrisCaye.com CayeCaulker.org HELP! Visitor Center Goods & Services San Pedro Town
BelizeSearch.com Message Board Lodging Diving Fishing Things to Do History
BelizeNews.com Maps Phonebook Belize Business Directory
BelizeCards.com SanPedroDaily.com Picture of the Day

The opinions and views expressed on this board are the subjective opinions of Ambergris Caye Message Board members
and not of the Ambergris Caye Message Board its affiliates, or its employees.