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#64997 - 03/19/03 06:40 PM Brewed in Belize, Guinness is pride of Ireland
Marty Offline
It's a drink that Belizeans have come
to love, although very few are
aware--or could care less--of its
proud Irish heritage. And while
personally I prefer Gin and tonic,
yesterday News 5's Janelle Chanona
used the opportunity of St. Patrick's
Day to find out just what makes a
two hundred year old drink from so far away, so popular
here in Belize.

Janelle Chanona, Reporting
Every year, more than a hundred and twenty thousand
crates
of Guinness--roughly about two point eight million
bottles--are
sold in Belize. Apparently, Belizeans have always been
big
Guinness drinkers. We started importing it from Ireland
in the
late 1940s until the Belize Brewing Company got the
license to
start bottling it locally in 1989.

According to the Belize Brewing Company, Guinness has
always
been a strong performer. How come? Well, it couldn't be
because of that high alcohol content...could it?

Reinhard Happ, Brew master
"I won't say it's the main reason, but I think it's one
of the
major reasons. I guess it's the taste, the brand, one of
the
major reasons for the consumption of Guinness."

"It's always been that alcohol that conveys the taste,
that
makes it feel rich in the mouth, it's the body; that's
what
people like on Guinness."

Hilly Martinez, G.M., Belize Brewing Co.
"The bitterness unit in a beer is roughly between sixteen
to
eighteen BTUs. Our stout is about twenty-eight...Guinness
is
between sixty and seventy. So it's very bitter and some
people
like that taste, some don't."

Okay, so let's get this straight, it tastes bitter and
it's a quick
high. With a rap like that, who wants it? Well, according
to local
producers, the strong stout is a status symbol for
Belizean
men.

Hilly Martinez
"You know, in the past, it used to be looked at, and
seriously,
as a macho image...you know, you drink Guinness, you are
the
man with power, recently, Guinness had the Michael Power
promotion. But [we are] trying to divert from the fact
that it's
good for you or it's a man's drink, we want to say it's a
fun
drink, it's fun to socialize with Guinness."

But even if a tall glass of cold Guinness isn't your cup
of tea,
Belizeans have used the beverage in some interesting
ways.

Hilly Martinez
"I know after donating blood, the Blood Donor's
Association
used to always ask us for a couple cases of Guinness so
they
can give people...they have a choice of drinking Guinness
or
whatever they want. And it's used for making cakes, some
people felt that when their so-called blood was low, they
would
use it with milk, eggs and nutmeg etcetera, but that's
just a
side thing. Guinness is really a dark beer so to speak, a
stout."

A stout, which according to Brew master Reinhard Happ,
that
isn't hard to make. All you need is some barley malt,
hop,
colouring and of course, the secret extract for that
unique
taste...which they test just to make sure they've got it
right...but, a state of the art, multi-million dollar,
fully
computerized factory, with plenty of Guinness experts on
hand,
certainly doesn't hurt.

In other parts of the world, Guinness sales might have
increased sharply as men and women celebrated St.
Patrick's
Day, but there wasn't any fanfare or product promotion on

Monday, pretty much because, as we've just told you, here
in
Belize, every day is March seventeenth. Reporting for
News 5, I
am Janelle Chanona.

In case you were wondering, approximately ten million
glasses of Guinness are sold worldwide each day, made in
breweries in fifty-one different countries. As to the
question of whether Guinness builds the strength of its
drinkers, we can only note that brewery founder Arthur
Guinness fathered twenty-one children.

Top
#64998 - 03/19/03 06:49 PM Re: Brewed in Belize, Guinness is pride of Ireland
ejbpesca Offline
My last trip to Belize I found British drink products to be very inexpensive, Belizean...very good prices but U.S. beer.....whew....way high. Still the same?

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