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February 2, 2001 1:40 am EST

By Steve Gorman
LOS ANGELES (Reuters) - Viewers continued to flock to the forbidden fruit of
Fox television's "Temptation Island" as the libido-fueled hit series beat
the competition in its fourth week, ratings figures show.

The latest "Temptation" broadcast, highlighted by the banishment of the
couple who revealed that they had a child together, propelled Fox to its
first overall ratings win for Wednesdays since August, 1999, the network
said.

It also gave Fox its best Wednesday showing in more than six years among
viewers aged 18 to 49, the demographic most prized by advertisers. According
to Nielsen Media Research, Wednesday's show drew 18.2 million viewers, about
2 million more than the Jan. 10 premiere, with a household rating of 11.5, a
full point higher than its debut.

It also posted a rating among 18 to 49-year-old viewers of 10.1, topping the
combined scores of rival networks NBC and ABC in that demographic for the
same hour, Fox said.

The nearest competition was a repeat of NBC's White House drama, "The West
Wing," which averaged 13 million viewers, with a household rating of 9.3 and
an 18-49 rating of 4.3.
'Temptation' Leads Fox to Wednesday Delights
February 9, 2001 12:53 am EST

By Rick Kissell
HOLLYWOOD (Variety) - Another big score from "Temptation Island" has lifted
Fox to a Wednesday victory among young adults, although NBC continues to
lead the February sweeps after one week.

Wednesday's action, which saw every network except CBS improve upon its
year-ago numbers, wrapped the opening week of sweeps. NBC holds a 9 percent
advantage over Fox in the coveted adults 18-49 demographic and a 5 percent
edge on CBS in total viewers.

According to Nielsen, the fifth episode of "Temptation" dominated its hour
in younger demos, including a 7-share advantage over second-place "The West
Wing" on NBC in adults 18-49 (9.4 rating, 22 share to 6.5/15) and a 19-share
bulge over ABC's second-place comedies in adults 18-34 (12.7/31 to 5.0/12).
Although "Temptation" was down week-to-week, its numbers were the best yet
opposite a first-run "West Wing."

(Each adults 18-49 rating point represents 1.24 million viewers, 1 percent
of the U.S. total. A share is the same sort of percentage, except it's
measured against only the homes or viewers watching TV during the time slot
involved.)

[This message has been edited by Marty (edited 02-09-2001).]
And to think... I wound up on the cutting room floor! (Drunk I might add). <grin>
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