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Posted By: Amanda Syme Super Ball - 01/31/07 07:22 PM
Now I see the Super Bowl hype everywhere - finally get it. Wow you Americans get all worked up about a few fellows throwing a little ball around. I even watched a show on the news this morning about the factory where the ball is made!!

Anyway, I hope whoever wants whichever team to win gets their wish!!

Roll on Nascar season. Woo hoo. Yee Ha and all that jazz
Posted By: GAY AND DAVID Re: Super Ball - 01/31/07 08:49 PM
With regard to mr. york, it is NAPSCAR.
every sunday, on the sofa, varooooom, varoooooom, varooooom!
Posted By: Sir Isaac Newton Re: Super Ball - 01/31/07 09:03 PM
Take a left, take a left, take a left!!!!

Hey we watch the SuperBowl for all the kewl commercials, which is what the sport is all about.

SIN
Posted By: GAY AND DAVID Re: Super Ball - 01/31/07 10:13 PM
maybe even a wardrobe malfuction
Posted By: pnowell Re: Super Ball - 01/31/07 10:57 PM
varooooom, varoooooom, varooooom!


go NASCAR!! 19 DAYS wink
Posted By: Sir Isaac Newton Re: Super Ball - 01/31/07 11:40 PM
Why do rednecks do it doggy style?

So they can both watch the race! (and the dog too)
Posted By: reaper Re: Super Ball - 02/01/07 12:39 AM
Amanda...for a mere million or two million dollars (usd of course!)Sunrise Realty could have a great half time ad!!!

Posted By: 2MILESNORTHOFCUT Re: Super Ball - 02/01/07 01:00 AM
AHHHHHH Reaper, I belive I just read $2.6 million for 30 seconds in 2007 Super Bowl (w/o wardrobe malfunctions) wink
Posted By: LaurieMar Re: Super Ball - 02/01/07 02:34 AM
Heee hee, Gaye said malfuction.
Posted By: PalapaBob Re: Super Ball - 02/01/07 02:41 AM
I hate when malfuction's happen. Really!
Posted By: Anonymous Re: Super Ball - 02/01/07 02:42 AM
I'm sure it's mutual, PB!
Posted By: Denny Shane Re: Super Ball - 02/01/07 02:28 PM
Personally, I think they should have 2 Super Bowl's... one with and one without but you can only watch one. Then we'll see who the pervs are!
Posted By: CatMo Re: Super Ball - 02/01/07 05:49 PM
Go Chiefs!!!!
Posted By: KC Jayhawk Re: Super Ball - 02/01/07 05:54 PM
CatMO, I'd agree but you're a wee bit late. laugh
Posted By: LaurieMar Re: Super Ball - 02/01/07 07:51 PM
Superbowl is not only an American pastime - statistics show there is a world wide audience of more than 1 billion people watching in 230 countries.
Posted By: Amanda Syme Re: Super Ball - 02/01/07 08:07 PM
For the commercial breaks.
Posted By: CatMo Re: Super Ball - 02/01/07 09:25 PM
Sure beats cricket, tho. I don't think you could get a tenth of us to watch that, even with Super Bowl commercials. I mean, cricket makes baseball look interesting.
Posted By: Sir Isaac Newton Re: Super Ball - 02/01/07 09:28 PM
The World Cup is the most watched sporting event in the world with over 1billion, not as much for the SuperBowl.

I tend to enjoy watching the Dick Cheney hunting show.

sIN
Posted By: Sir Isaac Newton Re: Super Ball - 02/01/07 09:31 PM
VNU's Media and Marketing Guide for the Super Bowl


Contacts
Kerry Kielar at Nielsen Media Research: (646) 654-8357
NEW YORK, Feb. 2, 2006 - Several VNU businesses - including Nielsen Media Research and ACNielsen - today released a wide range of consumer and media information illustrating the enormous impact that the Super Bowl has on all areas of media and marketing in the U.S.

As the NFL prepares to celebrate the 40th anniversary of the Super Bowl on February 5, VNU has combined data on television ratings, advertising expenditures, Internet measurement, album sales, box-office receipts, consumer and lifestyle information of NFL fans in Seattle and Pittsburgh, NFL merchandise and retail sales, consumer segmentation and marketing, and comprehensive market research for an in-depth analysis of one of the world's biggest sporting events. Among the findings:

Pittsburgh Steelers and Seattle Seahawks sports merchandise have seen a dramatic rise in retail sales this year, with increases of 100% and 373% respectively.
64% of Pittsburgh consumers say they are "very or somewhat interested" in the NFL - compared with 39% of consumers in Seattle. In fact, Pittsburgh is the number one local market for loyal NFL fans.
Although television ratings were down slightly from the previous year, the 2005 Super Bowl was the highest rated show of the year, attracting more than 86 million viewers.
The cost for a 30-second advertisement in 2005 hit an all-time high, while traditional advertiser categories continued to dominate the broadcast.
Super Bowl advertisers in 2005 saw a sharp increase in visits to their web sites following the big game.
Album sales of the Super Bowl halftime performers soared in the week following their appearance in the halftime show.
Box office figures continue to plunge on Super Bowl Sunday.
Sales of soft drinks, beer and chips rise significantly before the Super Bowl.


Slightly Fewer Viewers Tuned In to Super Bowl XXXIX (Nielsen Media Research)
In 2005, an average of 86.1 million Americans tuned in to the FOX Network to watch the New England Patriots beat the Philadelphia Eagles for their third Super Bowl victory in four years. The event averaged a 41.1% household rating, down slightly from the 2004 match-up between the Patriots and the Carolina Panthers, which was watched by nearly 89.8 million viewers in an average of 41.4% of U.S. households.

In local markets, the highest overall local rating in 2005 - at nearly 59% -- was in Jacksonville, FL, the host city of Super Bowl XXXIX. The second largest local TV audience, with an average of 56.0%, was in the Eagles' home town of Philadelphia, while Boston, the home turf for the winning New England Patriots, ranked third with an average of 53.1%. Kansas City, Pittsburgh and Buffalo followed respectively as the next three markets with the largest Super Bowl audiences (see chart).

Over the past ten years, the most-watched Super Bowl was the 1996 contest between the Dallas Cowboys and the Pittsburgh Steelers in Super Bowl XXX, which drew 94.1 million viewers for an average household rating of 46%. With a rating of 49.1% the 1982 Super Bowl is the most-watched Super Bowl of all time and the fourth-highest rated television program since 1961 (just behind the final episodes of M*A*S*H, Dallas and Roots Part VIII). Overall, the Super Bowl accounts for seven of the top-10 telecasts of all time. Of the top-40 sports telecasts since January 1961, all but six telecasts were Super Bowls.

Super Bowl Viewers Reflect Diversity of American Sports Fans (Nielsen Media Research)
Although men over age 18 are the demographic with the highest Super Bowl ratings (39.6% rating, or 40.6 million viewers), a significant number of women, Hispanic and African American viewers across the country also tuned in to the broadcast.

Approximately 32.6 million women over the age of 18 watched the 2005 Super Bowl for a 29.3% average rating. Among women viewers, those in the 25-54 age group had the highest interest, with a 31% average household rating.

An average of 27.7% of African Americans, or approximately 9.7 million viewers, tuned in to Super Bowl XXXIX. The highest watching African American age category was 25-54 years olds, with a rating of 31.7%. An average of 12.5% of Hispanics, or approximately 4.8 million viewers, watched the 2005 Super Bowl. About 18.3% of Hispanics over age 55 watched the game, the highest rating for any age category of Hispanic viewers.

Cost of Super Bowl Advertising Continues to Rise (Nielsen Monitor-Plus)
In 2005, advertisers continued to pay an increasingly high premium for exposure to one of television's largest national audiences. According to Nielsen Monitor-Plus, the cost for a 30-second spot during the 2005 game rose to $2,400,000 from $2,302,200 in 2004.

The cost for 30-second advertisements during the Super Bowl has continued to increase over the past ten years, with the exception of 2003, which saw a slight drop of $50,000 in the rate from the previous year to $2,150,000.

Traditional Advertiser Categories Dominated at Super Bowl 2005 (Nielsen Monitor-Plus)
Forty-nine unique brands advertised over 43 minutes and 10 seconds of commercial time during the 2005 Super Bowl, according to Nielsen Monitor-Plus. The categories that advertised the most during the 2005 Super Bowl included Automotive, Motion Pictures, Beer, Soft Drinks, and Quick-Service Restaurants.

Most categories showed a drop in the number of commercial minutes compared with the 2004 event, due to a shorter game time in 2005. Automotive decreased airtime from 6 minutes in 2004 to 5� minutes in 2005. Beer also dropped from 5� minutes in 2004 to 4 minutes in 2005. Motion Pictures rose to 5� minutes of commercials in 2005 vs. 4� minutes during the 2004 game. Soft Drinks decreased airtime by 15 seconds to 3 minutes. Finally, Quick-Service Restaurants added a minute of commercials compared with 2004, coming in at 2 1/2 minutes of commercials in 2005.

The beverage categories (Beer and Soft Drinks) were dominated by Anheuser-Busch and Pepsi-Cola. As has been the case for the last six years, Anheuser-Busch aired the most commercial time with 5 minutes for their Budweiser, Bud Light, and Michelob Amber brands. The second largest advertiser, Pepsi-Cola, aired 2 minutes and 15 seconds of commercials, while the third largest, Ford Motor Co., advertised for 2 minutes.

The automotive category included advertising for Ford, Cadillac, Toyota, Honda, and Volvo. Ford aired 2 minutes of ads for its Mustang brand; Cadillac, Toyota, and Honda each ran one 60-second spot, while Volvo aired one 30-second ad.

In the Motion Picture category, nine different films were advertised, each with a 30-second commercial. Paramount Pictures ran the most commercials, advertising for its movies: Sahara, War of the Worlds, and Longest Yard.

For the Quick-Service Restaurant category, McDonald's aired two 30-second commercials, while Quiznos, Subway and Taco Bell each aired one. To view the commercials that aired during the last seven Super Bowls, visit Nielsen Monitor-Plus' creative website, Super*Views, at https://www.nielsenmedia.com/monitorplus/superbowl/. The commercials for this year's game will be posted on this website by Wednesday, February 8.

Internet Traffic: Super Bowl Advertisers See Strong Return on Investment (Nielsen//NetRatings)
In 2005, Super Bowl advertisers collectively experienced a 27% increase in their web site visitation, which rose from 17.6 million unique visitors on Super Bowl Sunday to more than 22.3 million the next day (see table at right). Fox Sports, CareerBuilder.com and Verizon Wireless were among the companies with the highest growth in visitors the day after Super Bowl XXXIX.

Before the Super Bowl, NFL-related sites see a peak in web traffic. This year, the NFL Internet Network drew nearly five million unique visitors, reaching nearly four percent of all active web surfers, during the week ending January 22, 2006, or two weeks before Super Bowl XL. On average, Web surfers spent nearly 10 minutes on the site, brushing up on the latest facts and figures prior to the big day.

The NFL Team Sites, NFL.com and Superbowl.com all saw double-digit growth in year-over-year traffic during this time period (see table at right). Not surprisingly, among the NFL Team Sites, the Steelers' and Seahawks' Web sites garnered the most attention from Web surfers, capturing 16 percent and 12 percent, respectively, of all NFL Team traffic.

Box Office Gross (Nielsen Entertainment's EDI)
As usual, movie-going plunged on 2005 Super Bowl Sunday. Box office receipts, which averaged $30.2 million on a typical winter Sunday in 2005, fell to $18.2 million on Sunday, February 4, 2005 - a 40% decline. Over the past five years, the average domestic box office for Super Bowl Sunday versus the average winter Sunday is down by about $11.5 million.

Album Sales of Half Time Performers Again See Strong Increase (Nielsen Entertainment's Music Group)
This year, the Rolling Stones will take a break from their world tour to perform in the Sprint Super Bowl XL Halftime Show at Ford Field in Detroit. According to past trends, the Stones and other Super Bowl performers can expect to see a sharp increase in album sales in the week following the big game.

As a halftime performer during the 2005 Super Bowl, Paul McCartney saw a significant increase in sales of his solo albums. Nielsen Entertainment's Music Group analyzed album sales from the week prior to Super Bowl XXXIX, ending February 6, 2005, versus the week ending February 13, 2005, and Paul McCartney's 2002 Back in the U.S. saw a 542% increase in sales. Similarly, his 1987 album, All the Best, saw a 246% increase in sales, while his 2001 release, Wingspan: Hits and History, recorded a 161% increase. Sales of The Beatles albums also rose, including The Beatles 1, released in 2000, which saw a 72% increase in sales.

Super Bowl performers in 2004 also saw their album sales increase in the week following the game. Justified by Justin Timberlake saw an increase in sales of 160% and three of Janet Jackson's albums, including Rhythm Nation, Velvet Rope and All For You all had over a 100% increase in sales. At the same time, Nelly saw a 56% increase of sales for Nellyville, while Kid Rock's self-titled album had a sales increase of 25%.

In 2003, Shania Twain and the group No Doubt both saw an increase in their album sales. Twain's 2002 album UP! saw a 41% increase in sales and her 1997 album Come on Over increased 48% in the week after Super Bowl XXXVII. Similarly, No Doubt's 1995 album Tragic Kingdom increased sales by 58% during the same period.

Super Bowl Continues to Influence Sports Merchandise Sales (SportScanINFO)


A dramatic increase in retail sales of Pittsburgh Steelers and the Seattle Seahawks merchandise reflect how loyal football fans are voting with their pocketbooks again this year for their favorite Super Bowl teams.

Pittsburgh Steelers merchandise sales have nearly doubled over the same period last year and are now leading retail sales for the NFL with a 17.5% share of total sales. Meanwhile, Seahawks merchandise sales have risen 373% over last year and Seattle is now ranked as the16th best-selling team this year. That is a significant jump from their number 27 ranking among all NFL teams in retail sales in 2005.

In terms of jersey sales, both Ben Roethlisberger and Troy Polamalu of the Pittsburgh Steelers are currently among the top 5 best sellers among all NFL players. Heinz Ward of the Steelers also has had his jersey in the top 10 best sellers over the past 4 weeks. Matt Hasselbeck and Shaun Alexander of the Seahawks have jerseys in the top 100 for all NFL jersey sales over the past 4 weeks.

In 2005, the NFL finished the year up 31.4% in terms of dollar sales at retail and is currently up 20.18% for the first 4 weeks of 2006 in terms of all merchandise.

Consumer Products (ACNielsen)
ACNielsen reviewed over 650 food and beverage product categories sold in grocery stores to see which ones benefit most from the Super Bowl. It compared sales for the one-week period leading up to game day with the average one-week sales performance over the prior three weeks. In dollar terms, the largest overall sales increases were for Regular Cola ($6.5 million), Regular Beer ($6.0 million) and Light Beer ($5.8 million). In percentage terms, the biggest increases were for Chocolate Candy (+68.1%), Refrigerated Cocktail Franks (+53.3%) and 'Miracle Whip' Type Salad Dressing (+47.1%.)

Comparing the Super Bowl food preferences in the two markets that are home to this year's teams - Pittsburgh and Seattle - there are some noteworthy differences between the two cities. Pittsburgh Steelers' fans prefer to make their stew from dry mixes while Seahawks enthusiasts go for shelf-stable stew with chicken. Pittsburgh party-goers opt for natural brick cheeses served with items like pretzels and breaded mushrooms, while those in Seattle prefer to get their cheese from sauce mixes, pairing it with meat. When it comes to desserts, a favorite among fans in both cities is pudding.

NFL Fans in Pittsburgh and Seattle Display Different Consumer and Lifestyle Trends (Scarborough Sports Marketing)
An analysis by Scarborough Sports Marketing finds that loyal NFL fans in Pittsburgh and Seattle are both different and alike. Sixty-four percent of consumers in Pittsburgh are loyal NFL fans - meaning they indicated in the Scarborough study that they are "very or somewhat" interested in the NFL. Thirty-nine percent of Seattle's consumers are loyal NFL fans.

Loyal NFL fans in Seattle are younger than those in Pittsburgh and are predominantly male by a factor of 2-to-1. Pittsburgh's loyal NFL fans are evenly divided between the sexes, with a 50-50 split between male and female fans. Additionally, more of Seattle's loyal NFL fans have a college degree than those in Pittsburgh (31% vs. 25%, respectively). They also tend to have higher household incomes. More of Seattle's NFL loyal fans classify themselves as Blue Collar (26%) than those in Pittsburgh (22%).

When it comes to the Internet, loyal Seattle NFL fans are online at a higher rate. Seventy-two percent of Seattle's loyal NFL fans accessed the Internet during the past month, versus 58% of Pittsburgh's loyal NFL fans. Loyal Seattle NFL fans spend more money online. They are 31% more likely than the average consumer to have spent $2,500 or more in online purchases during the past year, whereas Pittsburgh's loyal NFL fans are 36% less likely than average to be in this Internet spending bracket. Loyal NFL fans in Seattle are more likely to live in a household that owns a computer (77%), than those in Pittsburgh (66%).

Not surprisingly, Seattle's loyal NFL fans drink more specialty coffee than Pittsburgh fans. Twenty-six percent of loyal Seattle NFL fans drank specialty coffee during the past week, versus 13 percent in Pittsburgh. Loyal Seattle NFL fans also go in droves to Starbucks -- 18% went to Starbucks during the past week, vs. 6% of Pittsburgh's loyal NFL fans.

Loyal NFL fans in Seattle and Pittsburgh do display some similar qualities. Both groups drink about the same amount of beer overall. However, more of Pittsburgh's loyal NFL fans drink domestic light beer than those in Seattle. Forty-five percent of Pittsburgh's loyal NFL fans consumed a domestic light beer during the past 30 days, versus 32% of Seattle's loyal NFL fans. Seattle's loyal NFL fans are more likely to prefer imported beer (27% consumed this beer variety during the past month) than those in Pittsburgh (14%).

Seattle and Pittsburgh Super Bowl Fans Trend Towards Mid- to-Upscale Consumers (Spectra)
A consumer segmentation and marketing analysis conducted by Spectra revealed some of the unique characteristics of Super Bowl viewers from Detroit, Seattle and Pittsburgh compared with typical Super Bowl fans. For instance, most Super Bowl viewers across the U.S. are typically males 25 years or older, without kids, in upscale suburban households. They tend to have 2-3 people in their household and are generally college graduates.

However, Super Bowl watchers in the Super Bowl XL host city of Detroit skew differently than this national average. Namely, they are mostly males 18-54 with a higher level of education, families with 2-3 kids, younger singles and older couples without kids. They also have an above average income of more than $50,000 and a household size of four or more people.

Seattle residents who watched the Super Bowl within the past year generally comprise two disparate segments, including mid- to-upscale households with kids and upscale older and younger couples without kids. Additionally:

Seattle residents tend to be 25-54, White or other (Asian) households with higher levels of education, above average incomes of over $50,000 and a household size of two or more people;
Two percent of the Seattle residents are likely to attend the Super Bowl, while 35% are likely to watch the game;
Seattle residents are more likely than average to consume cereal, beer, dry wine, yogurt shakes and drinks, trail mix, granola and yogurt breakfast bars, breakfast bars, and malt liquor;
They are more likely to purchase their Super Bowl snacks from Costco, Sam's, 7-Eleven, Kroger and Albertson's;
Seattle residents think that buying American products is important;


Pittsburgh residents who have watched the Super Bowl within the past year are upscale, suburban or rural, older bustling families, and older couples. Additionally:

Residents tend to be 45-65+ White households, high school graduates or post-graduates with an above average income of more than $50,000 and a household size of two or more people;
Two percent of Pittsburgh residents are likely to attend the Super Bowl, while 32% are likely to watch the game;
Pittsburgh residents are more likely than average to consume ground coffee, instant tea, tea bags, soda crackers, trail mixes, corn chips, buns, crackers, cakes, biscuits, potato sticks, rolls, meat snacks, low-cal soft drinks, light beer, potato chips, cookies, breakfast cakes, chocolate and pies;
They are more likely to purchase their Super Bowl snacks from IGA;
They tend to always prepare a grocery list and buy American products;
They are never the first of friends to try new products;
They also don't like to change brands for variety and don't make impulse purchase decisions.



Media Contacts
ACNielsen: Daniel O'Neill, 847-605-5312
Nielsen Entertainment: Patty Davis 323.817.1528
Nielsen Media Research: Kerry Kielar, 646-654-8357
Nielsen Monitor-Plus: Anastasia Kerris: 646-654-8681
Nielsen//NetRatings: Jennifer Fan, 408-941-2951
Scarborough Sports Marketing: Allyson Mongrain, 703-451-3174
Spectra: Tiffany Graves, 312-583-5100
SportScanINFO: Neil Schwartz, 561-615-0240 x238



About VNU


VNU is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media measurement and information (Nielsen Media Research) and business information (Billboard, The Hollywood Reporter, Computing, Intermediair). VNU is active in more than 100 countries, with headquarters in Haarlem, the Netherlands and New York, USA. The company employs 38,000 people. Total revenues under IFRS amounted to EUR 3.3 billion in 2004. VNU is listed on the Euronext Amsterdam (ASE: VNU) stock exchange. For more information, please visit the VNU website at www.vnu.com.
Posted By: LaurieMar Re: Super Ball - 02/01/07 10:37 PM
And, Prince is this year's half-time entertainment.
Posted By: LaurieMar Re: Super Ball - 02/01/07 10:39 PM
LOL@ Dick Cheney hunting show.
Posted By: spl Re: Super Ball - 02/01/07 10:40 PM
Originally Posted by Amanda Syme
Now I see the Super Bowl hype everywhere - finally get it. Wow you Americans get all worked up about a few fellows throwing a little ball around.


Now couldn't we agree and say "wow, you Belizeans get all worked up over..." plenty of things? wink I don't mean that in a bad way at all but we all get worked up over different silly things.
Posted By: travelqueen Re: Super Ball - 02/01/07 11:25 PM
strike two! :P
Posted By: spl Re: Super Ball - 02/01/07 11:36 PM
but a valid point, huh.
Posted By: LaurieMar Re: Super Ball - 02/02/07 06:46 AM
And, Billy Joel is set to sing the National Anthem. Very cool!
Posted By: SeaDreams Re: Super Ball - 02/02/07 07:07 AM
OK - got to admit that Billy Joel is one of my favorites. Got to see him about 10 years ago or so in Denver, and was great!
Posted By: CatMo Re: Super Ball - 02/02/07 04:31 PM
I'm still reading SIN's post.
Posted By: LaurieMar Re: Super Ball - 02/02/07 05:16 PM
Yep, looking forward to both peformers. I saw Billy Joel and Elton John in concert together a few years back. Joel can play a mean piano - it was awesome.
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