over for a closer look at next spring's
Running the show again was Boston Proper
Studio/Creative Director Alain Boyer who explained the reason for the return to
San Pedro was because it has such "good karma" and they were anxious to capture
that again. He commented, "It is so easy to shoot in Belize. Getting through
customs is a breeze compared to other countries. Once we get here, everyone is
so accommodating and friendly - the crew gets a positive feeling and the shoot
goes smoothly. The second experience in a location also gives you the advantage
to be able to make a "Plan B" in case of imperfect weather." Mr. Boyer stated
that mainly Caribbean locations are chosen for Boston Proper's spring and summer
catalogs. Last year's "San Pedro catalog," as they refer to it, yielded sales
that climbed an unprecedented 18% above the sales
Joining Alain for the second year in a row
was Photographer Val Ostrowski (he says it's because he knows what he's doing!).
Providing the models their usual "glow" was Hair and Makeup man Chan Ho. Also
making the trip were Photographer's Assistants, David Dominick and Angelo
Rivera. Modeling for the first three days of the six-day shoot were Silvina
Krijger and Stephanie Rabin. Two others, "Vanessa and Amber" were joining them
for the last three days.
Ramon's Village is not the only
resort owned by Richard Headrick that Boston Proper chose this year. Two resorts
in Wyoming were chosen for other catalog shoots as well. The Old Corral Hotel
& Steak House, in Centennial, near Laramie, was chosen for its beautiful,
rustic scenery. The winter scenes were shot in May at The Snowy Mountain Lodge
at an elevation of 10,000 feet.
Described as an upscale
women's clothing catalog and website, Boston Proper features mostly swimsuits,
cover-ups and "island casual" resort wear in their spring catalogs. The
combination of the white sand and crystal clear water, the colorful buildings in
town, tiki huts and other unique locations on the island accent their line of
lightweight tropical clothing.
The work just finished
will be featured in the Spring 2002 catalog scheduled for distribution in
November. For more on Boston Proper, check out their website at
Wrapping up our interview,
Mr. Boyer stated he hopes there will not be a lot of changes to the island. He
added, "I've been around the world doing this. My best advice is keep your
development in check so you don't ruin the reason Boston Proper and everyone
else wants to return again and again to La Isla Bonita."