NBC has rejected a Super Bowl ad from animal rights organization PETA due to its hypersexualized nature:

NBC pulled the plug on a PETA pro-veggie commercial planned for the Super Bowl because it "depicts a level of sexuality exceeding our standards," according to NBC Universal's advertising standards executive, Victoria Morgan. The ad, which carries the tagline, "Studies Show Vegetarians Have Bet ter Sex," shows lingerie-clad stunners getting "intimate" with vegetables.

Watch the banned ad below:

'Veggie Love': PETA's Banned Super Bowl Ad