February 2, 2001 1:40 am EST

By Steve Gorman
LOS ANGELES (Reuters) - Viewers continued to flock to the forbidden fruit of
Fox television's "Temptation Island" as the libido-fueled hit series beat
the competition in its fourth week, ratings figures show.

The latest "Temptation" broadcast, highlighted by the banishment of the
couple who revealed that they had a child together, propelled Fox to its
first overall ratings win for Wednesdays since August, 1999, the network
said.

It also gave Fox its best Wednesday showing in more than six years among
viewers aged 18 to 49, the demographic most prized by advertisers. According
to Nielsen Media Research, Wednesday's show drew 18.2 million viewers, about
2 million more than the Jan. 10 premiere, with a household rating of 11.5, a
full point higher than its debut.

It also posted a rating among 18 to 49-year-old viewers of 10.1, topping the
combined scores of rival networks NBC and ABC in that demographic for the
same hour, Fox said.

The nearest competition was a repeat of NBC's White House drama, "The West
Wing," which averaged 13 million viewers, with a household rating of 9.3 and
an 18-49 rating of 4.3.