'Temptation' Leads Fox to Wednesday Delights
February 9, 2001 12:53 am EST

By Rick Kissell
HOLLYWOOD (Variety) - Another big score from "Temptation Island" has lifted
Fox to a Wednesday victory among young adults, although NBC continues to
lead the February sweeps after one week.

Wednesday's action, which saw every network except CBS improve upon its
year-ago numbers, wrapped the opening week of sweeps. NBC holds a 9 percent
advantage over Fox in the coveted adults 18-49 demographic and a 5 percent
edge on CBS in total viewers.

According to Nielsen, the fifth episode of "Temptation" dominated its hour
in younger demos, including a 7-share advantage over second-place "The West
Wing" on NBC in adults 18-49 (9.4 rating, 22 share to 6.5/15) and a 19-share
bulge over ABC's second-place comedies in adults 18-34 (12.7/31 to 5.0/12).
Although "Temptation" was down week-to-week, its numbers were the best yet
opposite a first-run "West Wing."

(Each adults 18-49 rating point represents 1.24 million viewers, 1 percent
of the U.S. total. A share is the same sort of percentage, except it's
measured against only the homes or viewers watching TV during the time slot
involved.)

[This message has been edited by Marty (edited 02-09-2001).]