Ramons, I have stayed there a number of times over the years, Yes it is "Touristy" as far as that goes for San Pedro. It is probably one of the places that caters more to the first time tourist to Belize than any where else in San Pedro. See their web site. Flags on the beach, free form shaped wading pool, Purple Parrot bar, gift shop, well landscaped grounds with lots of flowers, little titi type huts with ac, cute but small and close together, unimpressive food at the restaurant. No it is not Cancun with high rise hotels but more crowd at Ramon's than anywhere else. Seems very commercialized for Belize. You might research the web before going for other possiblilties.