Creating a Brand for the Belize Barrier Reef Reserve System: Domestic Stakeholder Questionnaire

With support from World Wildlife Fund, the Belize World Heritage Advisory Committee, the Protected Areas Conservation Trust, and the MAR Fund, the Center for Responsible Travel (CREST) needs YOUR input to help build upon efforts to protect the Belize Barrier Reef Reserve System (BBRRS), the second largest coral reef system in the world. CREST will be developing a marketing and branding strategy and communications plan to strengthen the Belizean and international community’s perception of the importance of the BBRRS.

This questionnaire should take you no longer than 10 minutes, and should be completed by February 26. It is targeted towards domestic stakeholders for the Belize Barrier Reef Reserve System (BBRRS) and aims to understand how the reef system is viewed by the tourism and fisheries sectors, as well as the general public, and what actions our branding and marketing strategy can take to engage this audience.

Your responses will remain anonymous, and no individual responses will be shared. Responses will only be shared in aggregate with project partners. We appreciate your input, and encourage you to reach out to CREST Program Manager Kelsey Frenkiel ([email protected]) with any questions about the questionnaire.