The Belize Tourism Board (BTB) has launched the Travel Belize App which provides a new immersive experience allowing travelers to curate their perfect Belize getaway before even stepping foot in the country. It's an interactive, digital tool that creates a personalized vacation experience.

A content-rich planning experience where visitors can explore hundreds of hoteliers, off-the-beaten-path restaurants, popular attractions and corresponding tour operators, ranging from archaeology, birding, horseback riding, scuba or snorkeling, fishing, caving and other cultural activities in Belize, the Travel Belize app helps travelers customize a personal itinerary based on adventure level and preferred location(s) in-country. The app, which is available for free download in the Google Play and Apple iOS stores, entices visitors to go beyond the destination's signature experiences and to begin their vacation early and enjoy the planning process.

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"The Travel Belize app is a fully-immersive planning activity unlike any traditional photo or web tool. Its functions allow travelers to explore adventure, relaxation and romantic attractions in Belize, personalizing their vacation prior to ever visiting," said Mr. Evan Tillett, Acting Director of Tourism. He added: "Belize's tourism partners and local people are all committed to the continued enhancement of our country, and this app directly benefits Belize's economy. It is key in attracting visitors, new and old."

While the customization features appeal on the consumer level, travel industry leaders will also appreciate the opportunity for visitors to easily design their experiential vacation before and during their stay. As Belize continues to evolve from both a product and marketing perspective, new and innovative tools like the Travel Belize app remain crucial to Belize's success as one of the most popular tourist destinations. For more information on Belize, visit www.travelbelize.org via social media at www.facebook.com/BelizeTourismBoard or @TravelBelize on Instagram and Twitter.

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