MTV/BET has been blamed by commentators for much of the culture of
violence/give me now attitude dominating Belizean youth. Now MTV is
launching a new channel with Caribbean focus. I guess the music will
be tempered somewhat by Caribbean cooking recipes? You can already get
a Caribbean channel on Sirius which I kind of like:
NEW YORK, USA: Tempo, a new cable television network dedicated to
Caribbean music and culture, will be launched by MTV Networks (a
division of Viacom Inc.) in October of 2005. The new channel will be
advertiser-supported, and will target all people with a passion for
the Caribbean lifestyle.
The channel will provide a mix of original and acquired programming
that is vibrant, relevant to its audience and true to the spirit of
the Caribbean and its culture.
Tempo will launch in October 2005 in markets across the Caribbean
through its distribution deal with Innovative Cable TV and additional
distributors that will be announced in the coming months.
The network will debut in North America in 2006. Tempo joins Viacom's
roster of popular and highly-targeted cable networks which includes
MTV, Nickelodeon, Comedy Central, BET and Spike TV.
"MTV Networks is committed to identifying underserved communities and
creating the most innovative, exciting and authentic channels for
them, and with them," said Judy McGrath, Chairman and CEO, MTV
Networks. "Tempo will be built around music, and be dedicated to all
things Caribbean: music, food, travel, sports, culture and more. And,
I am very grateful to MTV Networks' Frederick Morton, who with his
passion for this region and its culture, nurtured this idea and
spearheaded the development of the network."
"Tempo presents another exciting opportunity for us and our partners
to reach a thriving and growing audience — first in the region itself
and next year, in the U.S, " said Van Toffler, President MTV Networks
Music Group. "We're thrilled to partner with industry leaders
Innovative Cable TV and Cable & Wireless and with the Caribbean
Tourism Organization to unveil Tempo during Caribbean Week 2005.
Additionally, we are especially pleased to have Wyclef on board to
work on some of the new programming."
"Caribbean people are a melting pot of nationalities bound together by
a shared history and a strong sense of regional pride. They have a
passion for living life which shines through every aspect of the
culture, making them and the region compelling to advertisers,
visitors and other consumers of Caribbean culture," said Frederick
Morton, Senior Vice President and Deputy General Counsel of MTV
Networks, who is developing the network. "Tempo will be the bridge to
this culturally rich and trendsetting community. As a native son of
the Caribbean, I am thrilled to be at the forefront of developing what
will soon become the ultimate source of all things Caribbean, the
ambassador of a dynamic people, a magnetic culture and an undeniably
"Tempo is the answer to a longstanding need and opportunity in the
cable landscape. It is a real pleasure to bring our customers a
channel we know they want, and are sure they will enjoy," said
Jennifer Matarangas-King, President and General Manager of Innovative
Cable TV. Innovative Cable TV is a subsidiary of Innovative