BELIZE CITY, June 5, 2001---The Belize Tourism Board reports a record setting 11,832 tourist arrivals at the Phillip Goldson International Airport for the month of May 2001. This figure represents a 7.9% increase over May 2000. There has been a total of 66,630 tourist arrivals at PGIA for this year so far (Jan May), which represents a 1.7% increase over last year, same period. Hotel tax returns also indicate an overall increase.
“Tourist arrival numbers for May 2001 were the highest number ever recorded for the month of May,” comments Tracy Taegar, Director of Tourism. “We are hopeful that this is an indication that tourist arrivals will be up during the upcoming summer months.”
The BTB’s marketing campaign is ongoing, and there are many projects aimed at encouraging travel during the summer months. The BTB recently embarked on a television advertising campaign on national cable networks. The thirty-second Belize ad was aired on The Weather Channel, TV Guide, Fox News, AMC and The Travel Channel. The campaign has been running since April, and will end on June 15, with total estimated spots of over 700.
“Last year, Belize experienced record breaking highs for tourist arrivals throughout the usually slow summer months,” comments Mark Espat, Minister of Tourism. “With a strong marketing campaign, it is our intention to focus our efforts on maintaining the high arrival numbers during the traditionally slower period, and we are pleased that May numbers reflect that this objective is already being met.”