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Re: New Destination Belize magazine [Re: Barnacle] #262755
01/12/08 07:23 PM
01/12/08 07:23 PM
Joined: Jun 2007
Posts: 58
Ambergris Caye
ecodiver Offline
ecodiver  Offline
It's not just that publication, a few months back Scuba diving magazine used stock photos to show Ambergrise Caye and it was of Caye caulker. Let the reader beware

Re: New Destination Belize magazine [Re: ecodiver] #262770
01/13/08 01:57 AM
01/13/08 01:57 AM
Joined: Oct 2007
Posts: 46
CROC Offline
CROC  Offline
Destination Belize is a beautiful publication but a poor advertising source based on the cost of Ad.

Its production I beleive was 50,000 published copies with each advertiser receiving 2 boxes of magazines and the rest going to BTIA for promotion at trade shows

What it does is allow the private sector whom 90% know little about marketing to pay for a flashy publication that looks good but is a poor source for the advertiser but a great promotion piece for the BTIA paid for by the private sector.

Now before I get bashed I challenge advertisers to come on and post the tracking results of the advertising and i am very confident that this publication does not pull well compared to other publications promoting niche subjects. (most advertiser dont track there ad results.

I beleive the only value to advertising in Destination Belize is for Branding and additional exposure ONLY IF YOU have the advertising budget for it, if you are a small resort or business I suggest you spend your hard earned dollars on other publications with more circualtion and production.

Destination Belize a nice marketing piece but just not enough circulation to warrant the hefty advertising rate when compared to other publications with much more coverage readership and circulation.

Anyone thats seen a copy i am sure you will agree with me it does not look cheap it looks an expensive piece and add up the advertising revenue from the ads, the publisher is making an ASTRONOMICAL AMOUNT OF MONEY I believe BTIA is also on a commission on the advertisers payments which seems off to me as by paying them commision on sales it increases the cost to the private sector but I guess thats how the publisher got this lucrative contract.


Last edited by CROC; 01/13/08 02:00 AM.
Re: New Destination Belize magazine [Re: Barnacle] #262784
01/13/08 09:03 AM
01/13/08 09:03 AM
Joined: Dec 2006
Posts: 12,780
San Pedro Belize
elbert Offline OP
elbert  Offline OP
Originally Posted by Barnacle
it also seems the only way to get any mention in the text is to buy a color advertisement.
overwhelmingly, the large places can afford the text.

Thats the way all mags. and newspapers are.

White Sands Dive Shops Daily Blog
Re: New Destination Belize magazine [Re: elbert] #262789
01/13/08 09:43 AM
01/13/08 09:43 AM
Joined: Jan 2003
Posts: 7,479
SimonB Offline

SimonB  Offline
Croc is right. I tracked my results and they were...Zero. The first time I advertised was the last time.

Re: New Destination Belize magazine [Re: Barnacle] #264401
01/25/08 06:01 PM
01/25/08 06:01 PM
Joined: Jan 2004
Posts: 513
Caye Caulker, Belize
Auxillou Beach Suites Offline
Auxillou Beach Suites  Offline
In this day and age of technology Destination Belize should be in DVD format for easy mailing. The print copy is decades outdated as an effective advertising tool.

Wendy Auxillou

Wendy Auxillou
Auxillou Beach Suites
Caye Caulker, Belize
Re: New Destination Belize magazine [Re: elbert] #264446
01/26/08 05:14 AM
01/26/08 05:14 AM
Joined: Nov 2000
Posts: 8,880
seashell Offline
seashell  Offline
Not to mention the fact that the only time I can get my hands on the mag, is when I'm actually in San Pedro. Then I bring a copy back home, share it with friends and in short order I lose my copy.

Maybe next time I'll see what I can do about bringing back more than one copy.

All that said, Amanda's idea is much better. My way costs something in the neighborhood of $3000, just to get started on distribution.

A fish and a bird can fall in love, but where will they build their nest?

Re: New Destination Belize magazine [Re: seashell] #264467
01/26/08 09:05 AM
01/26/08 09:05 AM
Joined: May 2000
Posts: 6,890
San Pedro Town, Ambergris Caye...
Amanda Syme Offline

Amanda Syme  Offline
Great idea Wendy - a dvd would be a much easier method of distribution in some cases.

seashell pm your address - I'll mail you one.

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