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Ski jumperís view from the loo
by Marty on 03/17/09 08:53 AM

Georgia Max Coffee chose to redesign the toilets of a number of key ski resorts in Japan. The cubicles were fully wrapped on all sides, so that the person caught short would have a ski jumperís view when they were sitting on the loo. The person could look down at their skis (simply printed on the floor of the cubicle) and see the steep ski jump slope ahead of them. The toilet paper holder carried the only brand messaging in the cubicle, reading: ďSeriously kick-ass intensely sweet for the real coffee super zinging unstoppable Max! Taste-explosion!Ē The message also featured the URL www.maxcoffee.jp, where visitors could view videos of extreme sports as well as sign up to the MAX community.

Client: Coca-Cola
Agency: Tugboat, Tokyo

Comments
#328759 - 03/17/09 09:25 AM Re: Ski jumperís view from the loo [Re: Marty]  
Joined: Jul 2000
Posts: 1,925
papashine Offline
.
papashine  Offline
Scare the cr#p outa you, the ultimate cure for constipation.. eek


Reality..What a concept!
#328772 - 03/17/09 09:53 AM Re: Ski jumperís view from the loo [Re: papashine]  
Joined: Nov 2006
Posts: 1,416
Barnacle Offline
Barnacle  Offline
cool idea!
i'd love to do something like that here at 'Chez Barnacle!


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