It's better than Rubys... and the location is the best thing about it, a bit further up the beach means a quieter nite, or should I say early morning. We stayed at the Conch last week, nice enough place to lay your head, but 5:30 every morning the hustle/bustle of tourists and divers begins.. very loudly.
Stayed at 7 Seas a few years back, and loved it!