That provocative formula proved powerful enough to trump fictional White
House intrigue Wednesday night, as the second episode of "Temptation" beat
NBC's "The West Wing" in viewer ratings, according to Nielsen Media
"Temptation" drew 17.6 million viewers and posted an average household
rating of 11.5 this week, compared with 13.8 million viewers and a 9.8
rating for a rerun of "West Wing."
An original episode of the White House drama won last week's matchup in
household ratings and total viewers but lost out to "Temptation" in ratings
for viewers aged 18 to 49, the group most prized by advertisers.
In the important 18-to-49 demographic this week, "Temptation Island" scored
an even more impressive 23 share -- meaning nearly one in four young adults
with televisions turned on were watching.
"We did very well," a Fox spokeswoman said of the show that has attracted
criticism for turning the possible destruction of personal relationships
into voyeuristic entertainment.