This is probably a substantial investment for Maya, and if marketed carefully, and being the only game in town, they can pretty much charge adventure and eco tourists what they want from Cancun. How many tourists would love to buy Belize and Tikal package add-ons if not inhibited by travel time constraints? If they provide reliable service, and the tourist market is indeed there, they might do as well, or better, flying at below capacity than with a plane full of cheap seats. Not as profitable revenue-wise, some frequent flyer fare scheme for commuters would provide for future goodwill when/if there is competition. I hope they will consider having Belikin girl hostesses serving complementary One Barrel and Belikins