it's still the same chocolate
That's precisely the point. Many in the industry believe it will "evolve" to become like most of their other products. The founders of G&B have recently talked on the need to maintain its organic roots, clearly because they know the pressures the brand will be under.
But for the time being at least it is the same chocolate and it's delicious. Let's hope it remains so.
Just to back up my concerns, read http://www.telegraph.co.uk/finance/...-moves-fast-to-silence-the-doubters.html
Some excerpts from this long article:-
Another major concern about the deal is that Kraft will lose sight of the philanthropic principles upon which Cadbury was founded and purports to follow. The recent certification of Dairy Milk in the UK as Fair Trade and the future of the Green & Black's organic brand have been called into question.
Mr Osanloo [director of strategy at Kraft] says that many of the savings will not be related to jobs but to areas such as procurement streamlining and sourcing of commodities such as cocoa, dairy and sugar
[so they may wish to discontinue minor sources such as those used for G&B]
Both times Green & Black's has been taken over, the buyer has had grand plans for change, Mr Sams said, such as adding non-organic bars to the range. Both times, that has not happened and it has not been for sentimental reasons.