Contrary to your comment it wont help my business, it actually will and does help my business Peter the more discount i can offer the better for by business.
In addition I am developing another website that will utilize the ongoing trend.
First off the reason for this issue is the economy, and everyone is struggling to make a living and its understandable that people will be cutthroat and undercut each other.
However I don't think its good for the actual Travel Agents and Wholesalers from the USA,Canada,Europe that promote Ambergris as a vacation destination.
I also think it is not good for the island in the long run as it cheapens the product and the perceived value.
The subject that originally bought this subject up was the advertised price of a resort course, so lets use dive shops as the example.
A resort course is clearly advertised online as $160.00 but if booked on island the very same course, according to you and Phil is just $100-$125.
If that is the case why not just put the correct price up online instead of a fake over inflated price.
The only shop actually advertising the right price charged according to you and Phil is Aqua Dives who advertise $125 and pay comm on that also.
So a travel agent or wholesaler makes an agreement with the dive shop to promote them, and send them business, then goes ahead and advertises Belize at there expense and finds a customer who they sell this particular tour to.
The customer buys and heads on down to the island, only to find someone is on the same course as he is for a substancial amount less for the same course.
Not only would he be pissed off that he paid a considerable amount more, but he would immediately think the agent ripped him off by charging him more for the same thing.
This makes the agent look bad, as the dive shop is undercutting them and making them out to look dishonest. The agent not only was provided the higher price but has worked to get that customer and it has cost them money to do so in advertising, tel calls, time, credit card charges, etc.
What if the dive shop took that booking online at the inflated rate and then the same things happens ?
The customer arrives and finds out the guys he is doing it with paid a lot less.
You don't think that is unethical ?
What would the dive shops excuse be for the big difference in price ? I can't think of one.
If the answer is he discounts it online too then it is a clear case of undercutting the same agents that are sending them business at the provided higher rate.
Its acceptable for there to be a 10% discount or something for walk ins but more than 50% in some cases is outrageous but great for the buyer.
This eventually makes the destination a cheap back packers type place where everything is up for negociation.
My main point is, advertise the truth.
If what you sell is a resort course for $100-$125 then advertise that on your website not an inflated price to which some people are overcharged.
Last edited by Gaz Cooper; 05/12/10 11:43 PM.