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Joined: Oct 1999
Posts: 84,400
Marty Offline OP
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It is among the tallest structures in Belize and The long anticipated opening of the multi-million dollar Benny's Superstore mile 2 and a half on the Northern Highway took place today.

Our team was as curious as anyone else and found that the new six story mega structure offers a few welcome perks to customers.

Jim McFadzean, Reporting
It stands six storeys high and boasts more than 18,000 cubic feet of space, making it one of the most spacious commercial shopping centers in the old capital. So why all this space?

Sean Feinstein, Managing Director
"We have been in the same location for quite some time now, the company has expanded its lines; 3,4,5 fold over the years; we've gone into equipment; we've gone into appliances; we've gotten much deeper into the tool line, heavier into lighting and we basically outgrew our space 3 or 4 years ago."

While space remains a premium at the old Benny's showroom on Regent Street, as one can see behind me, there is no shortage of that here at this superstore.

Not only has Benny outgrown its location on Regent street says Sean Feinstein, son of Ralph Feinstein the man behind the multi-million dollar expansion of a company that's been doing business in Belize for more than sixty years, the mega-structure is a sign of the company's confidence in the struggling Belizean economy.

Sean Feinstein, Managing Director
"This is a Belizean company and this is a Belizean family, we definitely are rooted in Belize for many years. Benny's started out in 1947 and a lot of people did not realize that, with my grandfather. So yes we would not have done this if we did not have the confidence in the Belizean people; if we did not have the confidence that Belize will continue to grow in the future."

This multi-million dollar structure comes outfitted with all the modern conveniences, easy accessibility being one of them.

Jim McFadzean
"First impression?"

Debbie Ordonez, Shopper
"I didn't feel like I was in Belize City, I feel like I was at Best Buy in Miami; comparison."

Jim McFadzean
"Is it going to make it easier for people in Belize to shop for high end items?"

Debbie Ordonez, Shopper
"I would think so, it's a one stop, I mean everything is here so yes I would have to agree with that."

Jim McFadzean
"What's your opinion on the prices?"

Debbie Ordonez, Shopper
"I really haven't been looking at the prices yet except for the exception of a fan, but with the discount right now, I think it's awesome."

Jim McFadzean
"And then what stands out for you?"

Debbie Ordonez, Shopper
"Like I said it's a one stop so that's in itself say a lot."

Jim McFadzean
"What's your first impression of this place?"

Dale Henderson, Shopper
"Quality, appearance; definitely a plus, absolutely. I think they have a variety of stuff that you normally won't be able to get anywhere else. So I think it's a fantastic here and the quality of the features of the place is just impressive."

Jim McFadzean
"You believe that this is a striking difference for the old Benny's?"

Dale Henderson, Shopper
"Absolutely by far this is the more like your Home Depot, Lowe's in the United States. I would compare it to those by far, it is right up there with them."

Alejandrina Burns, Shopper
"I thinks it's wonderful. It's giving our country a boost."

After 60 years in business, not only has Benny's changed the landscape and the skyline of the old capital, but it has now changed the way Belizeans shop", Reporting for Seven News, I'm Jim McFadzean.

The architect was Thurton and Associates and the contractor was David Medina....

Channel 7

Joined: Oct 1999
Posts: 84,400
Marty Offline OP
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Ben the Builder and Benita shopped at Benny's to construct superstore

The opening of any business in the current economic climate is an occasion to celebrate and more so when the investment runs in the millions of dollars. The new home of Ben and Benita is also a towering landmark at the northern entrance of the City. It is equipped with state of the art technology making it among the most modern buildings in Belize that will transform the hardware and construction industries. The media got a tour today of the multimillion dollar building today and according to Sean Feinstein, Director of the Benny's group of companies, the best way to showcase the products they carry, is by putting them to good use. News Five's Isani Cayetano reports.

Sean Feinstein, Director, Benny's Group of Company's

sean feinstein

"We basically built this location to consolidate our administration, which is the tower you see in the front and of course what you're looking at here is the store itself. We've expanded into other lines than we have done in the past and we have made certain lines that we currently have better, deeper with more products to offer. This store has a couple different features going on. The ground floor has a large self service area with a lot of our products, new products and old products. But what we did not want to get away from, in the past Benny's has always been known for the training and expertise of its staff. People go to Benny's because they know they're gonna meet somebody, speak with someone that knows what they're talking about and they can assist them. We didn't lose that. There is still our counter service which stretches the entire length of the store right below us. So there is still that one on one the customer can get by going up to their favorite sales personnel and get assistance."

"We try to sell the best quality that we can so the names that we're doing, we're doing American standard. We're doing Kohler, we're doing PGT windows, Weather Shield windows, Hunter fans etc., GE appliances. So this second floor here has its departments set up; windows, we have our tile gallery. You know in the past we've always have our tiles displayed in a decent sized area but now it's called the Tile Gallery and it looks like a gallery. It's all displayed nice and neat and with suggested designs. We have a large appliance center over there, a kitchen section, a bath section and I would say the largest light and fan section that we've done so far.

"We've been reducing our prices for many weeks now for various reasons: prices going down worldwide because of the worldwide recession, you know, people have to become more competitive. We've been looking at the specific items and trying to be very competitive with those items so overall almost everything is coming down so you can expect to see lower prices here."

The building will be fully opened for business on Saturday.

Channel 5

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