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BHA holds AGM #395055
12/18/10 01:11 AM
12/18/10 01:11 AM
Joined: Nov 2002
Posts: 2,456
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Members and stakeholders of the Tourism sector met at the IT-VET campus for the Belize Hotel Associations’ Annual General Meeting. THE BHA which is a marketing arm of the Belize tourism Board presented its review of the past year. Outgoing President Douglas Thompson spoke with Love News.

Douglas Thompson; Outgoing President, Belize Hotel Association
“BHA has had a very productive 2010 in terms of our achievements as an organization and we are very optimistic that even though the world economy hasn’t fully rebounded that Belize will benefit from the marketing efforts that the BHA took along and in conjunction with the BTB around the world.”

Dalila Ican, Reporter
Tell us more about this collaboration in marketing Belize. I understand that that is really the goal particularly for BHA.

Douglas Thompson
“BHA’s reason to exist is marking, no question about it that is our number one function. We work in conjunction with the BTIA in advocacy but as an organization BHA is a marketing organization. We presented a marketing plan to the BTB earlier in the year which called for some significant investment on their part to help us to marker around the world along with significant investment from the hotels themselves so that two thirds of our reach the world was paid for by the hotels and the other one third by BTB. It is a financial help to us and they invited us to become an actual partner with them and we have embraced that and we now consider ourselves partners with the BTB in marketing Belize.”

Thompson says that their outlook for the future is consistent marketing.

Douglas Thompson
“Well we put together a brochure that has all our member hotels. For the first time this book, this is the third time we are doing it, prior to this year it was a pay to play system. We converted it from a pay to play system to a benefit. In doing so we had to increase the dues significantly to our member hotels but with the increased dues they are marketed automatically around the world. They do not have to pay to be marketed anymore. In the past they paid a membership fee and then they would pay again to be marketed. Now, we have increase the dues that incorporates marketing as a natural part of the benefits that comes from the BHA.”

With the economy that hasn’t fully rebounded, the BHA says that in 2011 tourism business should see an increase and that there is a level of sustainability for businesses that market themselves.

Douglas Thompson
“Well our slow season this year was slower than normal and that is direct result of the world economy. We have seen that with the start of the high season that there is an optic in the number of tourists that are coming to Belize and we believe that in 2011 we will be way ahead of where we were in 2009 and 2010, there is no question. If we market as a country we have a tremendous product to sell. We have the hotels to accommodate, we have enough rooms to accommodate and it is only a matter of getting the word out through marketing so that we can attract more people to Belize.”

Elected to serve on the new board are: president Doug Thompson; vice president Einer Gomez; second vice president Elena Cuellar; treasurer Robin McCutcheon and secretary Herbert Haylock. Directors are: Teresa Parkey, Nick Davies, Sandra van Noord, Crystal Dean and Joanna Arellano.

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Re: BHA holds AGM [Re: Short] #395234
12/20/10 06:27 PM
12/20/10 06:27 PM
Joined: Nov 2002
Posts: 2,456
Short Offline OP
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[Linked Image]
Contact: Bernard Codd

Belize Hotel Association Elects New Board of Directors

Belize City, Belize - December 16th, 2010 - The Belize Hotel Association(BHA) wishes to inform the general public of the appointment of a new Board of Directors at its Annual General Meeting held on December 16th, 2010. The new board of directors are as follows;

President - - - - - - - Doug Thompson - - - Black Orchid Resort
1st Vice President - Einer Gomez - - - - - - Ramon's Village
2nd Vice President - Elena Cuellar - - - - - The Inn at Robert's Grove
Treasurer - - - - - - - Robin McCutcheon - The Added Touch
Secretary - - - - - - - Herbert Haylock - - - Programme for Belize
Director - - - - - - - - Teresa Parkey - - - - Hugh Parkey Belize Adventure
Director - - - - - - - - Nick Davies - - - - - - Belize Travel Services
Director - - - - - - - - Sandra van Noord - - Portofino Resort
Director - - - - - - - - Crystal Dean - - - - - - Banana Beach Resort
Director - - - - - - - - Joanna Arellano - - - - Caye Caulker Plaza Hotel

Secretary Mike Preston from Midas Resort in San Ignacio stepped down from the board and was replaced by Herbert Haylock from 'Programme for Belize' which manages the La Milpa and Hill Bank Field Stations located in the Orange Walk District. Mike Preston attended many tradeshows for BHA and was an important player in many of BHA's marketing initiatives.

Director Mariam Roberson also vacated her post to take on the post of Chairman at the Belize Tourism Board. The BHA is immensely grateful for her contribution over the years in which she served in the capacity of president, past president and director. BHA looks forward to working with both Mariam and her new BTB Board in promoting the Belize Destination and Belize's Action Plan 2010-2012.

Alissa Flota from the El Pescador has also stepped down and is being replaced by Elena Cuellar of the Inn at Roberts Grove. BHA is grateful to have had Alissa serve on the board who is know for championing the flyfishing cause.

The two other new appointments are Joanna Arellano of the Caye Caulker Plaza Hotel and Crystal Dean of Banana Beach Resort on Ambergris Caye. In coming up with the nominations the selection committee looks at countrywide representation, willingness to serve, skills and experiences that would allow director to help carry forward the BHA torch.

The BHA board is a working board and meets at least once a month. Another active body within the BHA is the marketing committee which also meets regularly. There is also a finance committee that also meets regularly when the need arises.

One of the important task of the new board of directors is the resurrection of the Ways and Means Committee. If you are interested in serving the BHA in this light please let us know.

Some of the other highlights of the Annual General Meeting were the presentations by both Yanick Dalhouse the new marketing director for Belize, Amb. Joy Grant from the Mission for Belize in Brussels, BHA Hotel Certification, and the launching of BHA's new website. Over the coming days we will be sending out other releases that will focus on these important parts of the BHA AGM 2010.

Belize Hotel Association
13 Cork Street, P.O. Box 2480
Belize City
T:223.0669 . F:223.1328

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