Tourism has been rebounding from a year that saw a downturn in arrivals. And that's why the BTB and NICH are teaming up to greet those visitors by taking advantage of Belize's unmatched cultural cachet. Today they launched BELIZEAN BEATS... their latest initiative to 'woo' the growing number of tourists to our shores at Belize's International Airport. We found out what it's about
Yanick Dalhouse - Marketing Director, BTB
"It's been said by many scholars that music is the universal language of mankind. So what better way is there is for us to communicate our heart-felt welcome to the thousands travellers who traffic through our most significant port of entry, entering this country to not only physical beauties as Mother Nature's best kept secret, but to also experience and interact with the very soul of Belize, our people, our culture, than this music program. As the BTB, our goal to high sentiments is to searve as a welcoming first impression by able to provide visitors to up-to-date information about our country, which primarily speaks to the elements of their experience here. We also seek to provide them with information on those areas transcend the borders of the physical. Ladies and Gentlemen, I guess I must apologize to you, because we did tell you that you were invited to the launching of airport music program, and that it's fairly true in it's own right. Bu what we didn't tell you, is that you were invited to the birthing of a revolutionary initiative, that will effectively transcilliarate anything known as Mother Nature's best kept secret into a dialect that everyone understands. Together, with the National Institute of Culture and History, we know that initiative will positively redefine what it means to vacation here in Belize."
Shari Williams, Communications Director, NICH
We envision that in the next two years, we will have music program like this one, in every point of entry in Belize. We hope that all Belizeans and foreigners visiting the airport, should enjoy the music that will come to them. As it is said, if music is food of love, then play on."
And on that note, the first band to welcome visitors to the Jewel in this new BTB/NICH initiative, was the popular Garifuna band, Laru Beya Boys from down south, who welcomed passengers from both the American and Delta airlines arrivals this morning. So far the band has been hired to perform on Wednesdays and Fridays at the International airport.