BTB joins International Council Of Tourism Partners (ICTP)
The Belize Tourism Board is honored to announce its new recent membership into the International Council of Tourism Partners (ICTP). The International Council of Tourism Partners (ICTP) is a Global Alliance to support and promote destinations and stakeholders in selected destinations with a shared belief in well-managed travel and tourism as a driver of community business, jobs, and well being.
By becoming a member of the ICTP, the BTB will have the opportunity to augment core strategies to better market Belize in the tourism industry. Alyssa Carnegie, Director of Marketing and Industry Relations at the BTB stated, “Tourism is vital to our economy and with the growing tourism industry in Belize, new business strategies to address existing challenges and the reconnaissance of new opportunities to further enhance our market position and brand is a must. This is why the BTB is pleased to have joined this network”.
The ICTP has a global alliance with member countries like Belgium, Canada, Greece, Palestine, Croatia, Germany, Mexico, Nicaragua, and Trinidad &Tobago among others. ICTP supports the UN Millennium Development Goals, the UN World Tourism Organization's Global Code of Ethics for Tourism, and a range of programs that underpin them. The worldly strength of this alliance involves countries, regions, and cities from around the globe. They all work together to reach to global media, trade, consumers, and share support with each other at trade events and secondary global markets. That is something that one destination could not effectuate on its own. The Guardian