SP Daily, if one of the major points of flying in and out of Cancun, is to capture tourists that are flying into Cancun on their way to Belize, then the price tag might not work. The reason those folks were flying into Cancun is because they are trying to save money on their travel costs. Calling them poor is wrong of course. Perhaps they are merely thrifty. If they need to be more thrifty, then they will take the bus and the daily flights will still suffer from lack of filled seats.