FIFA World Cup Trophy to make historic visit to Belize on November 7th
Bowen and Bowen Limited, the official owners of the Coca-Cola franchise in Belize, are gearing up to host a historic visit of the FIFA World Cup Trophy. The much anticipated visit will take place on November 7th, but ahead of the arrival of one the most prized sport trophies in world, Bowen and Bowen is launching a month long promotional campaign. The campaign was launched on Monday October 7th and Bowen and Bowen are hoping that the tour will be a once- in- a- lifetime experience for Belize.
The Tour was developed through an exclusive partnership between FIFA and Coca-Cola, one of FIFA’s longest-standing corporate partners. Tamara Minto, the Coco-Cola Brand Coordinator at Bowen and Bowen Limited, explained that the tour of the trophy is one of the most inclusive and longest tour hosted by Coca-Cola Company. “This trophy will be in 88 countries over a course of nine months and Belize is one of 50 new countries that have come onboard this tour. The stop in Belize is huge because it is one of the largest events for Coca-Cola. It is also the last stop of 39 countries in the region. It will surely put Belize ahead in terms of tourism, globally.”
This is the third time that the original FIFA World Cup Trophy is touring around the world. In 2006, the unprecedented tour visiting 31 cities in 28 countries over a three-month period which ran from January 7th to April 10th, before the FIFA World Cup in Germany. On the second occasion the tour visited 84 countries and 130 cities all over the world, including 50 African nations, in order to celebrate the first ever FIFA World Cup on African soil. The tour lasted from September 2009 to May 2010. The 2013/2014 Trophy Tour will visit 88 countries during its 267-day duration and Belize is the last stop in North and Latin America before leaving to Europe and returning to Brazil ahead of the 2014 World Cup.SONY DSC
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