October is celebrated as breast cancer awareness month and in solidarity, this morning Cancer survivor Kim Simplis Barrow launched a campaign called "Paint Belize Pink". A ribbon was installed on the Whitfield Tower, and we found out why.
Kim Simplis Barrow
"The "Paint Belize Pink" campaign is really to encourage people to wear their pink ribbons, to wear their pink shirts, to wear anything pink. To light a candle for those who have lost the battle. To change their bulb to pink. To keep the hope alive and really to encourage people to do their self-breast examinations that is so very important. To go and get tested."
"We encourage women and men because as you know men too can get breast cancer and so we want to keep the fire burning for all our victims and we want to make sure they are remembered in a very special way."
"How long will this campaign lasts?"
Kim Simplis Barrow
"The entire month of October is Breast Cancer Awareness month and I know that the Cancer Society countrywide will be doing different activities."
"What we did from our office really is to try to encourage companies to place prominently the pink ribbon. Thankfully we've gotten a lot of support from major companies like BTL, they will have their customer service representative wearing pink t-shirts the entire month of October. And other companies like the Central Bank who will be displaying the pink ribbon on the building."
"We are hoping to get the pink ribbon up at the National Assembly building. The Belize Tourism Board will also be displaying the pink ribbon. Again it's a slow process but it's a welcome process and that's really good to know that companies, businesses, individuals are willing to participate in this project."
For Business owners and companies who may be interested in getting a ribbon, you can contact the Special Envoy for Women and Children office on Coney Drive.