My Life: Jo Fairley, Co-Founder Of Green And Black's
Corporate Social Responsibility (CSR) was in Green & Black's DNA from day one: I believe, like my friend and mentor Anita Roddick, that you can do good through doing business and the two are not mutually exclusive. Since we started trading with the Maya Indians, for instance, in Belize, there's been a massive increase in the number of children attending secondary school (and there was no secondary education in the villages before the farmers had the secure income from selling their cacao at Fairtrade prices).