Expanding commerce strategy with agencies

Sabre Corporation has signed a long-term technology and commerce agreement with Tropic Air, a regional airline that operates over 200 daily flights to 16 destinations in Belize, Guatemala, Honduras and Mexico. Tropic Air will also adopt Sabre's connectivity standards and e-ticketing capabilities to deliver real-time pricing, seat availability, data and ticket changes for flights booked by Sabre-connected travel buyers.

With this announcement the regional carrier joins the Sabre global travel marketplace for the first time, and will use its software and e-commerce capabilities to market and sell their airfares relying on unprecedented reach to world travellers. Sabre's distribution technology will also contribute to improve Tropic Air's commercial operations through instant booking confirmation and access to last-seat available inventory to business partners across channels, including agents, online agencies and corporate buyers.

Steven Schulte, CEO for Tropic Air, said: "The agency channel will be thriving enhancement to our marketing efforts, while increasing our brand visibility within one of the most competitive marketplaces for air travel. We've chosen Sabre's technology to accelerate our plans to put our products and services in front of the broadest global travel community, and build strategic partnerships that will create better service and revenue opportunities from our regional flights network."

Walt Baez, regional director of Sabre Travel Network in Central America and the Caribbean, said: "We are pleased to welcome Tropic Air as a new airline in the Sabre travel marketplace, as we continue to listen to the needs and support the commercial goals of airlines of all sizes and agencies region wide. We are committed to work together to ensure air travel remains efficiently inter-connected and easy to shop and book on behalf of millions of travellers."

Sabre's electronic ticketing feature enables instant exchange and synched data with the airline for agents in major outbound markets including U.S., Eastern Caribbean, Bahamas, Dominican Republic, and France. Early next year, Tropic Air plans to extend this enhanced capability to agents in other strategic outbound markets, including Mexico.

Sabre's travel marketplace plays an important role in facilitating the marketing and sale of airfares, ancillary services, hotel rooms, rental cars, rail tickets and other types of travel, to more than 400,000 travel agents and thousands of corporations who use it to shop, book and manage travel. It is one of the world's largest marketplaces, processing over $100 billion in estimated travel spend.

Based in San Pedro, Ambergris Caye in Belize, Tropic Air's biggest hub is at Belize City International Airport. Its network is made of a mix of domestic and regional destinations, flying to popular international cities as Merida and Cancun in Mexico, Roatan in Honduras, Flores/Tikal in Guatemala, and also covering top Belize destinations including Placencia, San Pedro and San Ignacio.

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