Lower than before yes by far...but slightly lower than some shops around now.
I used to shop around from Riches , k Mart, Mirinas etc.
But found that Mermaids is fair, good about getting what I ask for , if they don't have it.
And watch the date on the product .
He has been pretty fair and consistent ....
Yes the old Island super was old product and super high in price .
Never never gave a receipt , the new Island did give an itemized receipt .
Time will tell if pricing is better or the same.