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New ad campaign by BTB, great videos #517128
08/27/16 05:32 AM
08/27/16 05:32 AM
Joined: Oct 1999
Posts: 77,056
oregon, spr
Marty Offline OP

Marty  Offline OP

The Belize Tourism Board has a new ad campaign that focuses on our culture and people, which make us so unique!

'No Beachside Honeymooners' Rule Boosted Belize's GDP

The Belize Tourism Board's ads feature locals like this cacao farmer, Eladio Pop.

Promoting the culture and more direct flights

Tourism campaigns for Caribbean destinations often have a similar aesthetic—sandy beaches, honeymooning couples, frosty drinks by the pool. But the Belize Tourism Board and its agency, Olson, had enough of that. For its latest ad campaigns, the BTB focused on local experiences unique to Belize and making flying to the country easier.

Three years ago, Olson started working with the BTB, launching "Discover How to Be," a campaign that showcased the country's culture and experiences you can have there. Olson and the BTB also worked with Southwest Airlines and WestJet Airlines to open up more routes and direct flights to Belize from the U.S. and Canada. The strategy worked—the campaign was responsible for increasing travel to Belize and boosting the country's GDP by 2.24 percent, according to the Central Bank of Belize.

"We set rules from the beginning—no honeymooners, no frozen drinks, nobody getting a massage by the pool," said Kevin McKeon, chief creative officer at Olson. "We want to go for someone who's a little more ambitious about what they're looking for in a vacation. The takeaway is you're going to meet some fascinating people and come back with a story you didn't expect to have."

Its latest campaign, "A Curious Place," which launched this week, continues that theme. Videos feature a cacao farmer, a meat pie seller and "Coconut Leo," a Belizean who climbs trees upside down and cuts down coconuts.

The ads help Belize, which is often overshadowed by other Caribbean destinations, stand out, McKeon added. "Ads for beach destinations all tend to look the same," he said. "You rarely see a native. With the rise of Airbnb, people are looking for more interesting experiences when they travel. We thought, let the big guys fight it out for that honeymooner. We'll take the other person who's looking for something truly unique."

The authenticity of the campaign has helped Belize attract more visitors, said Karen Bevans, director of tourism at the Belize Tourism Board. "It tells a story, and it shows the true Belize, and that it's different than any other destination," she said. "The locals are so passionate about their country, and that adds to the campaign because you can see their passion."

Belize: A Curious Place | Birds

Bird watching is a favorite activity on the Central Coast of Belize, because you never know what you might see.

Belize: A Curious Place | Meat Pies

Meet the Meat Pie Man of Belize City. They say his call is just as satisfying as his delicious treats.

Belize: A Curious Place | Eladio

Part farmer, part philosopher, part superman: Meet Eladio Pop, the most energetic cacao-grower in Toledo, Belize.

Belize: A Curious Place | Lamanai

They say the journey is as important as the destination. That’s definitely true for the ancient Maya city at Lamanai.

Belize: A Curious Place | Drumming

Brukdown, Garifuna, Marimba, Punta: you haven’t heard music until you’ve heard Belizean music, my friend. Check out these Punta Gorda drummers bringing the fire.

Belize: A Curious Place | Feet On A Beach

All vacations shouldn’t look the same

Belize: A Curious Place | Tacos

In Belize street food is an art form, and this Orange Walk taco stand doles out one delicious masterpiece after another.


Re: 'No Beachside Honeymooners' Rule Boosted Belize's GDP [Re: Marty] #517141
08/27/16 10:19 AM
08/27/16 10:19 AM
Joined: Apr 2013
Posts: 53
San Pedro, Ambergris Caye
Conch Creative Offline
Conch Creative  Offline
These ads are great and refreshing. Love them.

Re: 'No Beachside Honeymooners' Rule Boosted Belize's GDP [Re: Conch Creative] #517149
08/28/16 06:09 AM
08/28/16 06:09 AM
Joined: Jun 2011
Posts: 147
Belize, US
JaHo Offline
JaHo  Offline
I agree! Makes me want to travel more in my own country!

Re: 'No Beachside Honeymooners' Rule Boosted Belize's GDP [Re: Marty] #517152
08/28/16 07:18 AM
08/28/16 07:18 AM
Joined: Jul 2010
Posts: 1,465
San Pedro, Belize
Judyann H. Offline
Judyann H.  Offline
These are great advertising spots......Much more accurate than 'Luxury Accommodations and World Class Traveling'.....'Belize: A Curious Place'.....absolutely love it!

My friends call me Judyann

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