B.T.B. Says Majority of Jewel’s Overnight Visitors Coming for First Time
As reported earlier this week, tourism arrivals by overnight and cruise remain healthy, with March setting a record for overnight tourism arrivals at close to forty-five thousand. But where are they coming from; where are they going to; and are they coming back, or coming here for the first time? These are some of the questions we put to B.T.B.’s Director of Marketing and Industry Relations Karen Pike, who explained that a majority of those coming from far and near and by land and sea are stepping on the Jewel’s shores for the first time.
Karen Pike, Director of Marketing and Industry Relations, B.T.B.
“Most of our overnight tourist arrivals are from the United States; we’ve tracked the top twenty states where they are coming from – Texas, New York, California, to name a few; then looking at where they are going, our top destinations have been San Pedro, Caye Caulker, Placencia, Cayo – that’s where most of the tourist arrivals are headed, but they are going to other parts of the country as well. Next after the Americans, we have the Canadians and then the Europeans in terms of source markets where they’re coming from. In terms of the numbers that we report, our marketing intelligence team track the arrivals for all arrivals that hit the shores of Belize; based on numbers from Immigration. In terms of finding out who is a first-time visitor and who’s a second-time visitor, that comes from our survey that is done at the border points and at the P.G.I.A., where we are able to find out from tourists if they have visited the destination before; but in terms of what we report every month on arrivals, those are every one, first time and repeat that hit our shores.”
“So would you able to share specifically what percentage of these arrivals are first-timers per month.”
“The majority of our visitors are first-timers to Belize.”
“Majority is fifty plus one, so…”
“It’s more than that; it’s a large majority; I would say over eighty percent have not been here before.”
In terms of cruise ship arrivals, a dip in March balanced out bumper arrivals in January and February, as other cruise ships step into the gap left by Norwegian Cruise Lines in Belize City.